Campbell's Celebrates Warhol with Limited Edition Tomato Soup Cans; Giant Eagle Supermarkets First to Unveil Special Labels in Test Markets.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Photo Editors/Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4628838 PITTSBURGH--(BUSINESS WIRE)--April 29, 2004 More than 40 years after Andy Warhol Noun 1. Andy Warhol - United States artist who was a leader of the Pop Art movement (1930-1987) Warhol first transformed Campbell's soup cans  Campbell's Soup Cans (sometimes referred to as 32 Campbell's Soup Cans)[1] is a work of art produced in 1962 by Andy Warhol. into an art form in 1962, Campbell is celebrating the pop artist with limited edition soup cans bearing his colorful renditions of the classic tomato soup Tomato soup is a soup made from tomatoes. It is commonly used as an ingredient in more complex dishes, and, unlike most savory soups, it may be served either hot or cold. It can be made from chunks of tomato or with only a puree. label. Last week Campbell unveiled a special four-pack of Campbell's tomato soup that is being test-marketed at Giant Eagle supermarkets Eagle Supermarkets was a grocery chain in Houston, Texas that operated until March 1985. The chain was owned by California-based Lucky Stores, and it held a 6 percent market share and had 1,100 employees before leaving the area. . The pack features the same best-selling tomato soup that Americans love, only with Warhol-inspired labels instead of the trademark red and white labels that have adorned a·dorn tr.v. a·dorned, a·dorn·ing, a·dorns 1. To lend beauty to: "the pale mimosas that adorned the favorite promenade" Ronald Firbank. 2. the can for more than 100 years. Pittsburgh-based Giant Eagle is the first retailer to carry the colorful cans, which are on special display and available for a limited time in all Giant Eagle supermarkets, located throughout western Pennsylvania Western Pennsylvania consists of the western third of the state of Pennsylvania in the United States. Pittsburgh is the largest city in the region, with a metropolitan area of about 2.4 million people, and is the cultural center for Western Pennsylvania. , Ohio, Maryland and parts of West Virginia West Virginia, E central state of the United States. It is bordered by Pennsylvania and Maryland (N), Virginia (E and S), and Kentucky and, across the Ohio R., Ohio (W). Facts and Figures Area, 24,181 sq mi (62,629 sq km). Pop. . Each four-pack contains at least two colorful labels based on the combinations that Warhol created in his silk-screens: green and red, pink and orange, aqua and indigo, or gold and yellow. A copy of Warhol's signature appears on the side of each label (Editors: See attached image). "Warhol celebrated Campbell's soups and it seems fitting that we now celebrate him and his artistic images of our labels," said Len Herstein, Senior Marketing Manager for Campbell's condensed con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. soup. "Since we introduced the special labels last week, we have enjoyed a terrific response from consumers. If that's any indication of the test market results, we will certainly consider expanding availability of this unique offering to a broader audience." Giant Eagle is offering its customers two special opportunities to commemorate one of Pittsburgh's most famous sons. All customers who show their Giant Eagle Advantage Card(R) will receive $1.00 off admission to the Andy Warhol Museum, which is located in downtown Pittsburgh at 117 Sandusky Street. The museum boasts a collection of Warhol's most famous works, including silk-screens of Campbell's soup cans. This offer is available through May 31, 2004. "Giant Eagle prides itself on offering premium products to its customers," says Giant Eagle Vice President of Marketing Kevin Srigley. "We are pleased to partner with a trusted supplier like Campbell's to offer this specially designed package. It's particularly appropriate in the city that Warhol called home." Shoppers who purchase the special Warhol four-pack can also take advantage of an offer for a limited edition Campbell's Andy Warhol magnet set, featuring a collection of four die-cut magnets in the colorful designs of the Warhol labels. Details are available on displays in Giant Eagle supermarkets. About Giant Eagle Giant Eagle Inc., ranked 26 on Forbes magazine's largest private corporations list, and recent recipient of Progressive Grocer's Retailer of the Year Award and the Best Places to Work in Pennsylvania Award, is one of the nation's largest food retailers and food distributors with more than $4.7 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 138 corporate and 84 independently owned and operated stores throughout western Pennsylvania, Ohio, Maryland and north central West Virginia. About Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauce, beverage, biscuit, confectionery confectionery, delicacies or sweetmeats that have sugar as a principal ingredient, combined with coloring matter and flavoring and often with fruit or nuts. In the United States it is usually called candy, in Great Britain, sweets or boiled sweets. and prepared food products. The company is 135 years old, with nearly $7 billion in annual sales and a portfolio of more than 20 market-leading brands. 25,000 full-time employees worldwide support the company. For more information on the company, visit Campbell's website on the Internet at www.campbellsoup.com. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4628838 |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion