Campbell's Announces 20-Minute Challenge to Find America's Best Recipes; $20,000 Winner to Become First Consumer Ever Featured on Soup Can.

Business Editors

CAMDEN, N.J.--(BUSINESS WIRE)--Oct. 11, 2000

Calling all cooks! Campbell Soup Company today issued a nationwide challenge to America's home cooks--create Campbell's next M'm! M'm! Good! classic recipe and win fortune and fame. The soup savvy chef with the winning recipe will receive a $20,000 Grand Prize and will be honored as the first consumer ever featured on Campbell's soup label.

The contest is as easy as cooking with Campbell's--the fourth most commonly used cooking ingredients in the U.S. Simply submit your family's favorite recipe that can be prepared in less than 20 minutes with any Campbell's soup--anything from a quick side dish to a delicious dinner--and you could win Campbell's 20-Minute Recipe Challenge.

"This recipe contest is a fun test of creativity and skill. Savvy home cooks know that using soup as an ingredient is a great way to save time while adding flavor to recipes," said Cindy Ayers, vice president, Campbell Kitchens. "Who better than one of Campbell's consumers to help us create the next classic recipe?"

In addition to the Grand Prize Winner, eight other souper chefs each will receive $1,000 and have their recipes featured on Campbell's Web site. Everyone who enters will receive Campbell's newest recipe booklet, Homemade Meals in 20 Minutes. The staff of the Campbell Kitchens--who have a long history of cultivating classic recipes--will judge the top recipes for Campbell's 20-Minute Recipe Challenge.

Finding the Next Campbell Classic

When the Campbell Kitchens opened in the 1940s, typical recipes called for homemade sauce or "gravy" as the main liquid ingredient. This technique offered plenty of flavor, but proved extremely time consuming for home cooks. So, when the Kitchens introduced the first recipes made with soup, they were considered revolutionary--adding convenience and variety to classic dishes while creating new favorites that took a fraction of the time to prepare. Many of these recipes forever changed the way Americans eat and cook.

Today, Campbell's remains committed to creating great-tasting, time-saving recipes for home cooks. After a half-century of experience and technology, the Kitchens still capture the aromas and traditions of home cooking in every recipe. And now Campbell's Meal-mail is available at www.campbellsoup.com. Sign up and daily or weekly recipes will be delivered via email directly to you.

Contest Guidelines 

Recipes must be a main or side dish taking 20 minutes or less to prepare and cook, and must include any Campbell's condensed soup. Recipes will be judged on taste, family appeal, ease of preparation, overall appeal of finished dish and originality. The contest begins on October 16 and all entries must be submitted or postmarked by January 15, 2001.

Enter via the Internet at www.campbellsoup.com or mail your completed entry form to: Campbell's 20-Minute Recipe Challenge, PO Box 6000, Manhasset, NY 11030-6000. The official entry form, available at www.campbellsoup.com or by calling 1-800-331-7687, must be included with the entry. Recipes must be the entrant's original creation and must not have been previously published or won another award. Persons who prepare food or recipes professionally are not eligible. The Grand Prize is $20,000 and the winner's picture on the side label of the variety used in their entry. For full Official Rules and tips from the Campbell Kitchens, visit Campbell's Community on the Internet at www.campbellsoup.com.