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Campbell, Youbet Renew Harness Endorsement Deal for 2005; Legendary Driver Helps Spur Bettor Interest.


WOODLAND HILLS, Calif. -- Youbet.com, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:UBET) said today that it has renewed its landmark endorsement contract with harness driver John Campbell John Campbell is the name of: British political figures
  • John Campbell, 1st Earl of Loudoun (died 1933)
  • John Campbell, 2nd Duke of Argyll (1680–1743)
  • John Campbell of Cawdor (1695–1777), minor British politician
 for the 2005 racing season. Campbell is harness racing's all time leading money earner who, along with a group of fellow drivers, broke new corporate sponsor ground last year by featuring Youbet advertising on his uniform.

Youbet made a concerted effort to build its harness racing harness racing: see horse racing.
harness racing

Horse-racing sport. In harness racing, Standardbred horses are harnessed to lightweight, two-wheeled, bodiless (seat-only) vehicles known as sulkies. The sport's origins date to ancient chariot races.
 business in 2004. The company aggressively sought and won the right to carry live broadcasts of races from the vast majority of harness tracks that participate in the sport's Grand Circuit and then used Campbell's name recognition as part of an intense marketing campaign to help introduce bettors to standardbred Standardbred

Breed of light horse developed in the U.S., primarily for harness racing. The foundation sire was an English Thoroughbred imported in 1788; his progeny were bred with other breeds, especially the Morgan, to produce speedy trotters and pacers.
 racing and give the sport a try.

The company's broad-based program paid off in a 20 percent increase in Youbet's dollar volume of harness wagers in 2004 and an influx of new harness racing enthusiasts. The upturn was good news for participating harness tracks as more than nine out of every ten Youbet-booked wagers came from bettors outside of the tracks' source markets.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Youbet CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Chuck Champion, Campbell's exclusive endorsement helped elevate the company's standing in the harness industry. "When John agreed to display our colors, it definitely strengthened our position among fans and track operators," he said. "What is more, the affiliation helped us to attract additional interest in the sport and in the online products we offer to support it."

"People who wouldn't normally have a chance to experience standardbred racing saw it live on our website and bet on it in real time," Champion said. "And once our customers got a taste of the excitement, they came back for more."

"Youbet is helping to increase the exposure of harness racing by bringing the racing product to new fans," Campbell said. "They are making wagering more convenient and more accessible."

"John has what all good spokespersons have: history and enthusiasm," Champion said. "We feel privileged to have him on the Youbet team and we are proud to have his voice behind our effort to build interest in harness racing around the country."

"When used in connection with a well-conceived marketing effort, our Standardbred Stars program is effective at delivering value to sponsors," observed Charles Geffen of Branding Rights, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, Campbell's agent. "The success of the Youbet initiative supports the point."

Terms of the contract, which extends through the end of 2005, were not released.

Youbet.com is the largest Internet provider Internet provider - Internet Service Provider  of thoroughbred, quarter horse and harness horse racing horse racing, trials of speed involving two or more horses. It includes races among harnessed horses with one of two particular gaits, among saddled Thoroughbreds (or, less frequently, quarterhorses) on a flat track, or among saddled horses over a turf course with  content in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Members have the ability to watch and, in most states, the ability to wager on vast majority of all major domestic horse racing content via Youbet.com's exclusive closed-loop network. Youbet.com members enjoy features that include commingled track pools, live audio/video, up-to-the-minute track information, real-time wagering information, phone wagering and value-added handicapping products.

Youbet.com is an official online wagering platform of Churchill Downs Incorporated Churchill Downs Incorporated (NASDAQ: CHDN) is the parent company of Churchill Downs. The company owns several other thoroughbred and standardbred racetracks. History  and the Kentucky Derby. Youbet.com operates Youbet.com TotalAccess(TM), an Oregon-based hub for the acceptance and placement of wagers. More information on Youbet can be found at www.Youbet.com.

Forward Looking Statements

This press release contains certain forward-looking statements. Statements containing expressions such as "may," "will," "project," "might," "expect," "believe," "anticipate," "intend," "could," "would," "estimate," potential," "continue" or "pursue" or the negative or other variations thereof or comparable terminology used in Youbet's press releases and in its reports filed with the Securities and Exchange Commission are intended to identify forward-looking statements. These forward-looking statements, which are included in accordance with the Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, may involve known and unknown risks, uncertainties and other factors that may cause Youbet's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although Youbet believes the expectations reflected in such forward-looking statements are based upon reasonable assumptions, it can give no assurance that actual results will not differ materially from these expectations. From time to time, these risks, uncertainties and other factors are discussed in the Company's filings with the Securities and Exchange Commission. Such factors include, without limitation, the following: the timely development and market acceptance of new products and technologies; our ability to secure financing on terms acceptable to us; our ability to control operating expenses Operating expenses

The amount paid for asset maintenance or the cost of doing business, excluding depreciation. Earnings are distributed after operating expenses are deducted.
; increased competition in the advance deposit wagering business; a decline in the public acceptance of wagering; wagering ceasing to be approved in jurisdictions where Youbet currently operates; the limitation, conditioning or suspension of any of Youbet's licenses; increases in or new taxes imposed on wagering revenues; loss or retirement of key executives; and a decline in the general economy. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release. Youbet does not undertake, and specifically disclaims any obligation, to publicly release the result of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Date:Jan 25, 2005
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