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Campanile's bread gets 'hot,' so it finds a new place for its dough.


Campanile campanile (kămpənē`lē, Ital. kämpänē`lā), Italian form of bell tower, constructed chiefly during the Middle Ages. Built in connection with a church or a town hall, it served as a belfry and watch tower and often functioned as a civic or commemorative monument., the trendy Italian eatery and bakery at 624 S. La Brea Brea (brā`ə), city (1990 pop. 32,873), Orange co., S Calif.; inc. 1917. It is an industrial, commercial, and residential community in an oil and citrus-fruit area some 30 mi (48 km) east of downtown Los Angeles. Most industries are related to the production and processing of oil. Ave., has leased 12,000 square feet of commercial space at 5500 Washington Blvd., just east of the Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. Directly south of the city is Los Angeles International Airport. border.

Astute industry observers might conclude a "cutting-edge" restaurateur has finally caught onto the fact that scores of hungry Hollywood-types have recently been transferred to Sony Pictures Entertainment's fast-growing Culver City studio lot. And they have absolutely no place to "do lunch."

Such a conclusion, however, would be erroneous.

Mark Peel, co-owner of Campanile, reports his new Culver City-adjacent facility will not be a restaurant. It will be a wholesale bakery.

Campanile has been baking all its hot-selling breads at a 2,000-square-foot bakery area within its Miracle Mile-district restaurant on La Brea La Brea (lə brā`ə), area, S Calif., formerly in Rancho La Brea. The La Brea asphalt pits, which yielded prehistoric animal and plant remains, are in Hancock Park, Los Angeles. The first fossils were found in 1875, and since 1906, the pits have been extensively explored..

But demand is exploding, Peel reports. So the much larger Washington Boulevard bakery will open in March. It will cater exclusively to other restaurants and food stores.

Meanwhile, output at the La Brea bakery will be reduced by about one-third in March, when that location begins selling only to retail customers and Campanile diners. The variety of breads baked at the La Brea bakery will be increased, however, Peel promises.

"We're going through about 3,000 pounds of dough here (at the La Brea bakery) each day," he says. "But once we open the new (Washington Boulevard) facility, we'll cut that back to about 2,000 pounds."

The wholesale bakery will have capacity to bake more than 10,000 pounds of dough a day, he added.

Peel has ordered from Germany and France loads of new bread-mixing-and-baking equipment, which is scheduled to begin arriving in a few weeks.

"We're getting some wonderful equipment that will allow us to make even better bread than we're making now," he asserts.

Peel adds that no second Campanile restaurant location is presently being considered.

"We've been concentrating our efforts on the wholesale bakery," he explains. "Restaurants are hard and take a lot of attention. We're not like a chain kind of an operation."

Back in Culver City, hordes of Hollywood heavyweights remain without a decent place to hobnob. Granted, there is the Sony studio commissary, sources concede. But that kitchen hasn't exactly been garnering five-star ratings.

Patience may prove fruitful, however, industry sources point out. Celebrity chef Wolfgang Puck is still negotiating for restaurant space in Culver city, just a couple blocks from Sony's lot.
COPYRIGHT 1991 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Italian trendy eatery and bakery opens new wholesale bakery near Culver City
Author:Stremfel, Michael
Publication:Los Angeles Business Journal
Date:Dec 2, 1991
Words:396
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