Campanelli Takes AFRC to QVC.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--Jan. 29, 2004

Cleaning expert and television personality, Joe Campanelli, and American Fire Retardant Corp. (OTCBB:AFRR) have reached an agreement with the private labeling of AFRC's 3-in-1 Hero. The product will be joining Campanelli's line of home-care products under the name "Special Treatment." Campanelli met with the buyers at QVC and said they are eager to add "Special Treatment" to his existing lineup of products already airing very successfully on the network. Joe Campanelli's on-air success comes from his 30 years of experience in the home-care business and his ability to convey to TV viewers the value and performance of his products.

Along with the anticipated success of this product on QVC, Joe also plans to start distributing "Special Treatment" to his nation-wide network of Floor Care Centers all over America. He also plans to introduce it to pet store retailers at an upcoming trade show in Atlantic City, New Jersey. Joe feels the product has such huge consumer value (bedding, fabric & carpet spray protection against flame spread, and proliferation of dust mites as well as a soil-releaser, disinfectant and allergen reducer) he has visions of selling to major retailers as well.

With a patent on the formula, a true (5-in-1) product that works, Campanelli feels that this product has huge potential and claims that every family deserves "Special Treatment."

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this news release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results.