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Campaigner Offers Retailers '100 Days to Grow Your Business' Email Marketing Tips for the Holiday Shopping Season.


Free tips series helps retail businesses of all sizes optimize and enhance their email marketing programs for the crucial holiday sales period

OTTAWA -- Campaigner (www.campaigner.com), a leading email marketing solutions provider, today announced a series of free tips to help retail businesses of all sizes get the most out of their email marketing programs during the crucial holiday sales period from Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894.  to the New Year.

Campaigner will provide daily email marketing tips for 100 days (starting on September 2, 2008), including strategic and tactical advice on a range of topics such as, pre-planning email marketing campaigns, timing, list building, encouraging action, strengthening customer relationships and much more.

Retailers can learn more and sign up for daily delivery of the tips directly to their inbox by visiting Campaigner's 100 Days to Grow Your Business (http://www.campaigner.com/education/growyourbusiness.php?cid=PR100) web site. Site visitors will also find an archive of the daily tips as well as additional resources such as retail marketing case studies, webinars and whitepapers.

"Investing in an email marketing program, especially for the holiday season, is a simple and effective way for retailers to grab a piece of the holiday spend that was a staggering $475 billion last year, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the National Retail Association," said Luc Vezina, Campaigner's head of marketing. "Coupled with the Direct Marketing Association's findings that email marketing in 2007 had an ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  of more than $48 for every dollar spent, marketers who initiate, fine tune and enhance email marketing programs for the upcoming holiday season have a lot to gain."

About Campaigner

Campaigner's software-as-a-service email marketing solutions enable organizations to have highly personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 way - resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax Using the Internet to send faxes. Fax servers accept an incoming fax message and route it to a fax server in the same locality as the destination fax machine. The fax server then makes a local telephone call to send the fax.  service used by individuals, small, medium and large business, and the my1voice feature-rich hosted PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN).  service. Additional information is available at www.campaigner.com.
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Publication:Business Wire
Date:Aug 27, 2008
Words:352
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