Campaigner's Tips Help Small Businesses Coordinate SEO and Email Marketing for Best Results.Upcoming tips focus on advanced email marketing with the use of multimedia OTTAWA -- Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement and enhance successful email marketing campaigns. Sent weekly, Campaigner's tips continued through October offering free advice to help small businesses enhance the performance of their email marketing campaigns. October tips provided a series of search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ) strategies that enhance campaign performance. Topics included maximizing messages and keywords for SEO, coordinating SEO and email marketing for best results, the use of program-specific landing pages, and among other strategies, the repurposing of email content into a blog to boost SEO visibility. Tips in the month of October also offered guidance on how to get customers involved in marketing your business. To learn more about these tips, listen to Campaigner's most recent podcast (iPOD broadCAST) An audio broadcast that has been converted to an MP3 file or other audio file format for playback in a digital music player or computer. The "pod" in podcast was coined from "iPod," the predominant portable, digital music player, and although podcasts are , Getting Started with Email Marketing: More Tips to Enhance your Campaign Performance. "If you're a small business - don't be intimidated by SEO," said Steve Adams
Upcoming tips will focus on using multimedia to create a more engaging and exciting customer experience. Sample tips planned for November include: * The reasons for using multimedia * How to use multimedia with purpose * Using graphics to add personality to your email * Integrating podcasts into an email campaign * Advantages of video Small business owners can find the archived email marketing tips and sign up for free weekly tips throughout the 101 Tips for Getting Started with Email Marketing campaign, by visiting the Inside Campaigner blog or by visiting the 101 Tips website. Key Links: 101 Tips Homepage: http://campaigner.com/lp/101tips.aspx Campaigner podcast: http://blog.campaigner.com/2009/11/101-tips-for-small-business-october.html Inside Campaigner blog: http://blog.campaigner.com/ About Campaigner Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Features include professional-looking email campaign creation, multiple ways to grow and manage lists, integration with CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and the utilization of campaign metrics and reports to increase results. Campaigner is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax Using the Internet to send faxes. Fax servers accept an incoming fax message and route it to a fax server in the same locality as the destination fax machine. The fax server then makes a local telephone call to send the fax. service; and my1voice, the cost-effective, feature-rich virtual business phone service. Additional information is available at www.campaigner.com. |
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