Campaigner's 'Final Stretch to the Holidays' Email Marketing Tips Help Retailers Prepare for 'Black Friday,' 'Cyber Monday' and the Busiest Weeks of the Holiday Shopping Season.December's Free Tips Focus on Final Stretch Sales Tactics and Using Testing and Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. for Fine-Tuning Campaigns to Close Sales OTTAWA -- Campaigner (www.campaigner.com), a leading email marketing solutions provider, launched its 100 Days to Grow Your Business countdown in September to help retailers get the most out of their email marketing programs during the challenging 2008 holiday retail season. Campaigner has been delivering a free email marketing tip a day and will continue to offer tips to retailers throughout this crucial holiday sales period. In November, Campaigner's 100 Days to Grow Your Business countdown focused on email deliverability and the importance for retailers to use a multi-channel approach in their email marketing campaigns. December tips will focus on tactics for maximizing sales during the busiest shopping periods of the holiday season, such as 'Black Friday,' the day following Thanksgiving Thanksgiving annual U.S. holiday celebrating harvest and yearly blessings; originated with Pilgrims (1621). [Am. Culture: EB, IX: 922] See : America Thanksgiving national holiday with luxurious dinner as chief ritual. [Am. Pop. , and 'Cyber Monday' the Monday after Thanksgiving weekend when retailer's typically see a dramatic spike in online holiday sales. Tips will also offer retailers ideas on how to use testing and email marketing metrics to fine-tune their campaigns right up to the final weeks and days. Sample tips planned for December include: * Always check your metrics reports * Follow the ABC's of A/B A/B Airborne A/B Afterburner (jet engines) A/B Air Blast A/B Answerback A/B Auto-brake A/B Air Bus A/B Afterburning tests * Try a win-back program for dead contacts * Focus on men - they'll be behind * Stress your shipment delivery dates * Announce a surprise deep discount "Recent studies from the National Retail Federation and Consumer Reports indicate that many typical early-bird holiday shoppers have been holding back and pent up consumer demand could mean stronger sales than expected with the onset of Black Friday Black Friday, Sept. 24, 1869, in U.S. history, day of financial panic. In 1869 a small group of American financial speculators, including Jay Gould and James Fisk, sought the support of federal officials of the Grant administration in a drive to corner the gold and Cyber Monday The name given by online retailers and e-commerce experts to the Monday following the Thanksgiving holiday. With its Black Friday counterpart in actual store-based traffic, analysts have pointed to significant spikes in online shopping on Cyber Monday. ," said Luc Vezina, Campaigner's head of marketing. "Email marketing is one of the best ways for marketers to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this type of sales cycle that requires repeated outreach. Marketers can also continually fine-tune their campaigns right up to the final days of the holiday shopping season with last minute promotions and shipment delivery date alerts that can help close sales." Retailers can find the archived email marketing tips and sign up for free daily tips throughout the 100 days countdown period, by visiting the 100 Days to Grow Your Business web site (http://www.campaigner.com/education/growyourbusiness.php?cid=PR100). About Campaigner Campaigner's software-as-a-service email marketing solutions enable organizations to have highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way - resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax Using the Internet to send faxes. Fax servers accept an incoming fax message and route it to a fax server in the same locality as the destination fax machine. The fax server then makes a local telephone call to send the fax. service used by individuals, small, medium and large business, and the my1voice feature-rich virtual PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). service. Additional information is available at www.campaigner.com. |
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