Campaign targets high-aspiring, low-income youth: an ad campaign asks adults to help young people who want to go to college.

LOW-INCOME YOUTH AND WOULD-BE first-generation college students often have high aspirations about post-secondary education. But they also typically tack the resources, know-how, and/ or support to fulfill their ambitions.

A new public service advertising campaign aims to inspire these teens to seek help and information and empower them to take action. The national outreach effort was launched in January by the Lumina Foundation for Education, the American Council on Education, and The Advertising Council Public service announcements are appearing on television, on the radio, and in print.

A television PSA shows students using paper airplanes to connect with adults who might help them navigate the college preparation process. Other ads, such as the one above used in print and outdoors on billboards, help open the eyes of adults about the need to provide guidance to youth who dream of college but may feel lost in the process.

The ads point students and adults to the campaign's website, www.knowhow2go.org, for more information, including a college planning timeline and resources specific to students from middle school through senior year of high school.