Campaign targets high-aspiring, low-income youth: an ad campaign asks adults to help young people who want to go to college.
LOW-INCOME YOUTH AND WOULD-BE first-generation college students
often have high aspirations aspirations npl → aspiraciones fpl (= ambition); ambición f
aspirations npl (= hopes, ambition) → aspirations fpl about post-secondary education. But they
also typically tack the resources, know-how, and/ or support to fulfill ful·fill also ful·fil
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.
2. their ambitions.
A new public service advertising campaign aims to inspire these
teens to seek help and information and empower them to take action. The
national outreach effort was launched in January by the Lumina Lumina may refer to: - Chevrolet Lumina.
- Lumina, Constanţa, a commune in Constanţa County, Romania
- A type of white pumpkin.
- One of the eight Elemental Spirits in the Super Nintendo game, Secret of Mana
- the plural form of lumen
Foundation for Education, the American Council on Education Established in 1918, the American Council on Education (ACE) is a United States organization comprising over 1,800 accredited, degree-granting colleges and universities and higher education-related associations, organizations, and corporations. , and The
Advertising Council Public service announcements are appearing on
television, on the radio, and in print.
A television PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce. shows students using paper airplanes to connect
with adults who might help them navigate the college preparation
process. Other ads, such as the one above used in print and outdoors on
billboards, help open the eyes of adults about the need to provide
guidance to youth who dream of college but may feel lost in the process.
The ads point students and adults to the campaign's website,
www.knowhow2go.org, for more information, including a college planning
timeline and resources specific to students from middle school through
senior year of high school.
COPYRIGHT 2007 Professional Media Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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