Campaign for the Partnership for a Drug-Free New Jersey Goes Digital on Clear Channel Outdoor.Northern New Jersey's First Digital Billboard Network Launches with Month-Long Public Service Announcement Campaigns PATTERSON, N.J. -- Clear Channel Outdoor's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of division today announced at a local press event the launch of the first digital billboard network in Northern New Jersey. The network, which debuted on March 3, 2008, currently consists of three digital bulletins on major thoroughfares in New Jersey: I-95, south of Paterson Plank Road Paterson Plank Road is a road in northern New Jersey, with a history dating back two hundred years. The road was the main road connecting Paterson and the Hudson River waterfront. Paterson Plank Road has largely been superseded by Route 3. , I-80, west of Exit 58, and I-78, east of the Garden State Parkway The Garden State Parkway is a 172.4-mile (277-km) limited-access toll parkway that stretches the length of New Jersey from the New York state line at Montvale, New Jersey, to Cape May at the southern tip of the state. Its name refers to the state nickname, the "Garden State". . These units represent the first installation of the new LED technology in the creation of a digital network that is designed to deliver general market coverage for local area advertisers. In addition to these three billboards, the company will add two additional locations to maximize the effectiveness and reach of the content carried on the displays. Digital billboards display static messages that resemble standard painted/printed billboards when viewed. However, the new digital outdoor network allows advertisers the flexibility to remotely change their message as many times as needed as needed prn. See prn order. to adapt to market conditions and without any production or shipping charges associated with the traditional billboard application. Kicking off with public service announcements for the first month, Clear Channel Outdoor's digital billboard network in Northern New Jersey is currently running a campaign to raise awareness for the Partnership for a Drug-Free New Jersey's focus on prescription drug prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug, abuse in the state of New Jersey. "The Partnership For A Drug-Free New Jersey has developed a multi media campaign to alert New Jersey families of the alarming rise in the abuse of prescription drugs by young people," said Angelo M. Valente, executive director, PDFNJ. "Clear Channel Outdoor's digital network is the perfect platform upon which to launch this important statewide effort." Advertising on the digital network is displayed simultaneously on each display and typically consists of an eight-second spot that runs every 64 seconds continuously, 24 hours a day, seven days a week. Advertisers will be able to deliver real-time information, and have the opportunity to target and purchase campaigns by day part, location, or geography. "We are proud to be aiding New Jersey's efforts in the fight against drugs," said Timothy Kennedy, General Manager of Clear Channel Outdoor, New York, whose division also includes Northern New Jersey and Southern Connecticut. "Digital networks bring benefits to the public as they can instantaneously post Amber Alerts, FBI 'wanted' information and emergency messaging such as weather, disaster, evacuation and traffic announcements." About Clear Channel Outdoor Clear Channel Outdoor (NYSE NYSE See: New York Stock Exchange :CCO (Chief or Corporate Compliance Officer) The executive person in charge of compliance issues, regulatory requirements, internal controls and managing audits within an enterprise or organization. ) is the world's largest outdoor advertising company with close to one million displays in 49 countries across 5 continents. In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the company operates just under 200,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI Defi Deutsche Filmografie (German Filmography) DEFI Dehors Enormes Filles Informes (French edition Calvin & Hobbes) DEFI Data Entry File Inquiry DEFI Digital Electronic Fuel Injection (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com Certain statements in this release constitute "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. |
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