Campaign for Tobacco-Free Kids Signs New Contract With Grassroots Enterprise, Inc. for Advocacy Communications.Business Editors WASHINGTON--(BUSINESS WIRE)--March 27, 2002 The Campaign for Tobacco-Free Kids has contracted with Grassroots Enterprise, Inc. to manage Internet advocacy communications as part of their extensive public education campaign. The Campaign's mandate is to focus the nation's attention and action on keeping tobacco marketing from seducing se·duce tr.v. se·duced, se·duc·ing, se·duc·es 1. To lead away from duty, accepted principles, or proper conduct. See Synonyms at lure. 2. To induce to engage in sex. 3. a. children, and making tobacco less accessible to kids. Its partners include more than 100 health, medical, civic, corporate, children's and religious organizations working to reduce tobacco use among youth. "Working with Grassroots Enterprise will help Tobacco-Free Kids quickly and effectively communicate with our supporters," said Carter Headrick, Manager of Grassroots and Field Operations for the campaign. "We are very excited to have the opportunity to utilize the Grassroots Multiplier multiplier In economics, a numerical coefficient showing the effect of a change in one economic variable on another. One macroeconomic multiplier, the autonomous expenditures multiplier, relates the impact of a change in total national investment on the nation's total Suite to reach out to our target audience and help them let their elected officials know that big Tobacco must be stopped." Mike McCurry, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Chairman of Grassroots Enterprise, is pleased to be able to help the client achieve their campaign objectives. "We are proud to be providing the very best technology to help the Campaign for Tobacco-Free Kids with their mission." The flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Grassroots Multiplier(TM), enables an organization to effectively grow, manage, and mobilize its database of key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. . Through sophisticated technology, the system targets stakeholders with highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. multimedia communications that forge powerful one-to-one relationships. When needed, the system quickly facilitates supporters to take direct action on the organization's behalf through e-mail, fax, web, letter and phone. Grassroots Enterprise provides services and technology that enable organizations to effectively manage their public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. initiatives. A non-partisan venture backed company; Grassroots Enterprise unites some of the best strategic thinkers in Washington, D.C. with some of the most experienced technology developers in Silicon Valley. CEO Mike McCurry is a former White House Press Secretary. |
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