Campaign Management Deployments Usually Succeed! Aberdeen Research shows Most Users to be Satisfied.

Business/Technology Editors

Aberdeen Group, a leading provider of technology market consulting and research, states that contrary to recent reports of failed Customer Relationship Management (CRM) deployments, marketing campaign management deployments are generally successful, meeting or exceeding users' expectations. In its recently published report, Marketing Campaign Management: Benchmarking the User Experience, Aberdeen presents results from its first annual campaign management user satisfaction survey. Aberdeen analyzes the experience of customers of six leading suppliers and characterizes how campaign management software is selected, deployed, and used. It also measures customer perceptions of software and supplier performance, benchmarking their satisfaction levels and providing an answer to the question of whether suppliers in this market are delivering on their value proposition.

"The market slowdown in the past 18 months has caused organizations to reexamine the business case for their Information Technology (IT) investments, including investments in CRM and marketing technology," says Harry Watkins, Research Director of Aberdeen's CRM practice. "Campaign management solutions no longer are limited to early adopters. They have become the focus of a tremendous amount of competitive activity and mainstream customer interest as organizations seek to lower costs, increase marketing productivity, drive sales and profits, and gain competitive advantages."

The report details the operating environment of the campaign management application, data sources and communication channels being employed, deployment challenges encountered, vendor selection criteria, perceived supplier performance, and benefits achieved. General management and senior marketing and IT executives will find its results valuable, both in pointing to the issues they may face in selecting and adopting campaign management software and as an indication as to what qualitative and quantitative results they should expect from such deployments.

For more information about the report Marketing Campaign Management: Benchmarking the User Experience visit www.aberdeen.com, or call [phone].

About Aberdeen

Since 1988, Aberdeen has been a leader in providing market analysis and positioning services that help business technology suppliers meet the challenge of establishing leadership in fast-changing markets. Aberdeen is headquartered in Boston, MA, and has research divisions in Palo Alto, CA; Fort Collins, CO; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at www.aberdeen.com.