Camp in a Computer Age.
Yuppies Are Coming
Soaring land values, development pressures, and high insurance rates were important issues for camps in the 1980s. Technology was also making an impact. Computers were found in camp offices and in activity areas as computer camps began springing up around the country.
In 1984, a revision of the ACA ACA - Application Control Architecture standards, which consolidated the newly adopted standards for working with campers with physical and mental disabilities and for camps serving campers with diabetes, was approved.
It has been said that if there is one clear trend today, it is that change is a permanent characteristic of modern life. As a result, we need to keep abreast Verb 1. keep abreast - keep informed; "He kept up on his country's foreign policies"
keep up, follow
trace, follow - follow, discover, or ascertain the course of development of something; "We must follow closely the economic development is Cuba" ; "trace the of these changes and apply them to our camps. Much has been written of late regarding sociological trends. The emphasis has been, however, more philosophic than demographic. We seem to know more about how the campers of the 1990s will think than we do about how they will act.
The most prevalent consumer of the next decade has been termed the "yuppie" or "young urban professional." You know the type. The mid-thirty-ish baby boomer baby boomer also ba·by-boom·er
A member of a baby-boom generation.
Noun 1. baby boomer - a member of the baby boom generation in the 1950s; "they expanded the schools for a generation of baby boomers"
boomer with the expensive foreign sedan Sedan (sədäN`), town (1990 pop. 22,407), Ardennes dept., NE France, on the Meuse River. A noted textile center since the 16th cent., Sedan also has metal and brewing industries. The town became part of French crown lands in 1642. , au courant Cou`rant´
a. 1. (Her.) Represented as running; - said of a beast borne in a coat of arms.
n. 1. A piece of music in triple time; also, a lively dance; a coranto.
2. designer clothes, and generic pasta. They have one, at the most two children, who are showered with all the right enriching experiences of the day. They travel a lot, want to be computer literate computer literacy
The ability to operate a computer and to understand the language used in working with a specific system or systems.
computer literate adj. , and aren't afraid of the post-industrial culture.
While it is true that they represent only a segment of the total consumer market, it is by far the largest. Baby-boomers presently fall between the ages of twenty-five and forty. In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. there are 68 million of them, nearly a third of the population.
In 1985, the leading edge of this generation is turned toward forming families, with the major spending years to come around the year 2000. Fortune Magazine predicts that only ten years from now, the thirty-five to forty-four age group (the center of the boom) will have $870 billion (1982 $) to spend versus $425 billion for people that age in 1980. An attractive market to say the least!
A brief survey of boomers' likes and dislikes reveals much that is relevant to organized camping. Baby boomers See generation X. want to fill their free time with enjoyable or enriching experience, and they seem willing to spend a lot to get them... experiences are more important than possessions... The boomers have a simple criterion: quality. Experts of all stripes agree that the boomers are far less concerned than their parents with bargain hunting Bargain Hunt is a daytime television programme on BBC One, which started in the year 2000. Format
Two teams (the Reds and the Blues), both made up of two people, are given £300 (originally £200) each. . Just the best, please. They figure out how to pay for it.
While experiences are one area in which camping has excelled over the years, "just the best, please" (the yuppie's theme) has not always been readily available. If we are seeking to provide equipment and facilities that rank with the best we must consider year-round use to justify their investment. Many camps have been involved in this for years, but for others the concept is still on the horizon. One major consideration this raises is upgraded accommodation. The camper of the 1990s and even the 1980s want good beds and plenty of hot water for their "bi-daily" showers. Government regulation in many areas require professional staff to meet the requirements of growing public awareness. In short, we need to shirk shirk
In Islam, idolatry and polytheism, both of which are regarded as heretical. The Qu'ran stresses that God does not share his powers with any partner (sharik) and warns that those who believe in idols will be harshly dealt with on the Day of Judgment. off the traditional "summer children's camp" image and stand up as the multi-billion dollar industry we are becoming.
The present trend toward increased recreation and fitness can only be a boon to camping. With the vast array of pursuits available, camp can be an ideal introduction to many sports with high preliminary equipment costs. Health and fitness should be a part of every camp program. Contemporary "crazes" like aqua fitness, aerobic aerobic /aer·o·bic/ (ar-o´bik)
1. having molecular oxygen present.
2. growing, living, or occurring in the presence of molecular oxygen.
3. requiring oxygen for respiration.
4. dance, fitness trails, and creative playgrounds can all be readily integrated into the camp program and facilities, with surprising results. And don't overlook the "health club" concept. This popularity at hotels and resorts attests to the fact that people appreciate having them available while vacationing. A weight room, bicycle exerciser, or small universal gym can fit into almost any budget and make a profitable addition to family camps, conferences, and retreats. Jacuzzi tubs and whirlpool baths are becoming very popular and would make a luxurious addition to your facilities.
Cross-country skiing cross-country skiing
Skiing in open country over rolling, hilly terrain. It originated in Scandinavia as a means of travel as well as recreation. The skies used are longer, narrower, and lighter than those used in Alpine skiing, and bindings allow more heel movement. and other winter activities are important assets at a year-round camp. Rental equipment and on-site instructors are valuable selling points selling point
An aspect of a product or service that is stressed in advertising or marketing.
Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers . Groomed ski trails, tended skating skating: see ice skating; ice dancing; roller skating.
Sport in which bladelike runners or sets of wheels attached to shoes are used for gliding on ice or on surfaces other than ice. rinks, and paced toboggan and tub runs not only appeal to consumers but also reduce the hazards to equipment and users. Again, distinctive touches like taped music at the rink and hot chocolate served at the end of a ski trail will help fill your camp.
Specialty camps need to carefully account for changes in consumer needs. Families are getting smaller (averaging less than two children per couple); parents are much better educated (46 percent have completed at least one year of college compared to 29 percent of their elders) and more than two-thirds of baby boom wives work. These are significant forces that must be considered. In addition, by the year 2030 the seventy-plus age group will be more than double what it is now. Special building, access, staff, and recreational requirements should be anticipated and planned for now. Perhaps recreation contracts could be set up with local retirement homes or retirement facilities built on camp property. We must not ignore the importance of this growing market.
Clearly there are many factors affecting organized camping today, but a clear understanding of the nature of our campers and where they are going can only help us in our efforts to provide those services that will be relevant in the twenty-first century. To ignore the trends today and fail to plan for the future could spell our downfall.
Tim Duffield was general director of Camp IAWAH near Westport, Ontario . Westport is a village in Eastern Ontario, Canada. It lies at the west end of Upper Rideau Lake, at the head of the navigable Rideau Canal system, between Kingston