Cammarata and Jorgensen Named Partner At R&J Group.Business Editors PARSIPPANY, N.J.--(BUSINESS WIRE)--Jan. 27, 2003 The R&J Group, a full-service full-ser·vice adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm based in Parsippany, NJ has named Thor Thor (thôr), Germanic Donar (dō`när), Norse god of thunder. An ancient and highly revered divinity, Thor was the patron and protector of peasants and warriors. Jorgensen and Andrew Cammarata partners in the firm, announced Bob Gagauf and John Lonsdorf, founding partners of the Parsippany-based advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency. An employee of the firm for 5 years, Cammarata has helped the agency realize significant success in his role as Creative Director. Cammarata's work on several high-profile accounts such as Minolta, Sharp Consumer Electronics and JVC JVC Victor Company of Japan (or Japan's Victor Company) JVC Jewelers Vigilance Committee JVC Jesuit Volunteer Corps JVC Jet Vane Control (directs VLS-launched missiles) JVC Jonker-Volgenant-Castanon has been recognized nationally, regionally and statewide, and has been invaluable in elevating the stature stature /sta·ture/ (stach´ur) the height or tallness of a person standing.stat´ural stat·ure n. The height of a person. stature the height of an animal in the standing position. and visibility of R&J. He will now hold the title of Vice President/Creative Director in the firm. Jorgensen has been with R&J since 1996, when he joined the agency as an Account Manager. Since that time, Jorgensen has been handled several of the agency's largest accounts, including Minolta, JVC and Ohaus. While rising through the ranks in account management at the firm, Jorgensen has consistently demonstrated an exceptional talent for strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and market research. His appointment as partner will also carry a promotion to the newly-created position of Vice President/Marketing and Strategic Planning, in which capacity he will take the lead at the agency in developing client strategies and market positioning. "Both Thor and Andrew have made significant and meaningful contributions to the agency and to our client base," noted Gagauf. "John and I can't state enough how much these two individuals have meant to the growth and development of the agency, especially in our branding and marketing practice. We are confident that as partners, they will both make even greater contributions to our continuing success." Established in 1986, R&J is a full-service agency providing complete advertising, marketing, design, media, e-business and public relations services to an expanding and diverse client base. The agency is dedicated to delivering highly effective marketing campaigns that consistently produce results for a broad range of regional, national and international clients, which include industry leaders in consumer electronics, photography, healthcare, high technology, not-for-profit Not-for-profit An organization established for charitable, humanitarian, or educational purposes that is exempt from some taxes and in which no one in profits or losses. , and real estate, among others. For more information on R&J's marketing services, call 973/331-1070 or visit www.rj-adv.com. Digital photos available by request. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion