Cami Winikoff Promoted to Chief Operating Officer; Trimark Pictures Continues Upward Trend.

Business Editors & Entertainment Industry Writers

MARINA DEL REY, Calif.--(BUSINESS WIRE)--April 28, 2000

Underscoring its renaissance as one of Hollywood's true independent film studios, Trimark Pictures has promoted Executive Vice President and Chief Administrative Officer Cami Winikoff to Chief Operating Officer.

In her new position, Winikoff will oversee all operational facets of Trimark Pictures. In addition, she will continue to sit on the board of directors for the Trimark subsidiary, CinemaNow.com, whose goal is to become a virtual studio and the premier online destination site for both the streaming and making of niche-oriented independent films.

"Cami has been a key figure in the continuing success of Trimark," said Mark Amin, chairman and chief executive officer of Trimark Pictures. "Her leadership and enthusiasm has kept the company focused on its goals and has enabled us to position a strong team for the future."

Over the course of ten years with Trimark, Winikoff has contributed to much of the company's success, overseeing all aspects of business, legal affairs, production, post-production, servicing and administration. Most recently, she played a key role in re-engineering Trimark's business plan.

Shifts in the business plan have resulted in a marked increase in revenues from years past due to Trimark's success with Home Video, International, Television sales, and exploitation of its nearly 700-title library. In addition, the company can boast its most successful AFM to date with over $10M in sales at this year's event. Trimark's top executives have also succeeded in building synergistic, strategic alliances with up-and-coming talent, and such key players as NBC, No Limit, New Image, Black Watch Releasing and Yahoo.

Trimark Pictures continues to produce theatrical features and has expanded into made-for-TV and cable tele-films. Most recently, the company completed the production of "Rules of Attraction," starring Gretchen Mol, Samantha Mathis, Matthew Settle, and Tom Everett Scott; "The Simple Life of Noah Dearborn" starring Sidney Poitier, Mary-Louise Parker, and Dianne Wiest for CBS; and is currently partnered with USA producing "After the Storm," with Benjamin Bratt, Armand Assante, and Mili Avital.

Trimark Pictures has also partnered up with HBO on two pictures. Trimark's production arm will continue to report directly to Winikoff in her new position.

Winikoff indicates that building on its core strength, Trimark is now turning its focus on increasing theatrical revenue, and plans to establish itself as the pre-eminent developer, producer and distributor in the domestic theatrical marketplace of low and moderate, cost niche and/or genre pictures.

Trimark is currently set to theatrically release "Held Up," starring Jamie Foxx and Nia Long, due out May 12; "The St. Francisville Experiment," a film about a "real" haunted house in August; and "Skipped Parts," starring Jennifer Jason Leigh and Brad Renfro, and featuring a cameo appearance by Drew Barrymore, which is slated for theatrical release in the fall.

Trimark Holdings Inc. (NASDAQ:TMRK) is a broad-based entertainment company which acquires, produces, and distributes motion pictures domestically and internationally under the Trimark Pictures banner; licenses to the broadcast industry under the Trimark Television moniker; and distributes to the domestic home video market under the Trimark Home Video label. Through each of the company's separate entities, Trimark is the owner of nearly 700 titles.