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Cameras roll as Daily Post offices turned into 'social soap' film set.


THE Liverpool Daily Post The Liverpool Daily Post is a newspaper published by Trinity Mirror on Merseyside in England. It is published Monday to Saturday and is published in Merseyside, Cheshire, and North Wales editions, and is the morning paper.  offices briefly became a film set yesterday.

A crew shooting "social soap" Spinning Jenny spinning jenny

Early multiple-spindle machine for spinning wool or cotton. The hand-powered spinning jenny was patented by James Hargreaves in 1770. The development of the spinning wheel into the spinning jenny was a significant factor in the industrialization of the textile
 used the newspaper's city centre offices as a setting for an episode of the new online series.

And Daily Post reporter Ben Schofield was asked to play a cameo cameo (kăm`ēō), small relief carving, usually on striated precious or semiprecious stones or on shell. The design, often a portrait head, is commonly cut in the light-colored vein, and the dark one is left as the background.  in one of the scenes.

The soap follows the fortunes of Jenny Hargreaves, a Manchester-based graduate embarking on a career in PR.

When the series starts in July, viewers will be able to suggest plot twists online and send feedback to the producers.

They will also be able to vote off characters they don't like and download raw footage to edit themselves.

Extras in the soap are played by people who closely fit the made-up role they play.

Ben was playing a Daily Post reporter interviewing a pop-princess client of title character Jenny.

The "social soap" concept was the brainchild brain·child  
n.
An original idea or plan attributed to a person or group.


brainchild
Noun

Informal an idea or plan produced by creative thought

Noun 1.
 of directors Matthew Stansfield and Colin Bannon.

Matthew said: "It's a completely new way of trying to embrace the viewer.

"It's also a fantastic way for cities like Liverpool and Manchester to market themselves."

All the locations - such as Jenny's Brazen bra·zen  
adj.
1. Marked by flagrant and insolent audacity. See Synonyms at shameless.

2. Having a loud, usually harsh, resonant sound: "sudden brazen clashes of the soldiers' band" 
 PR office - are genuine reallife settings.

Matthew added he posts invites online for members of the public to take part in street-scene sequences as extras.

Budding actors who want a line to deliver can also ask for a speaking role.

Ben said of the experience: "I had 10 minutes to learn my lines and it was nerve-wracking performing in front of a professional crew."

Jenny is played by 24-year-old Liverpool University graduate Ruth Maher, also Daily Post editor Mark Thomas's personal assistant.

Ruth, who films three days a month, said: "It's something new and fresh that people can latch onto."

The character for Jenny's mother has not yet been cast, and Matthew said he was keen to find an actress from Merseyside and ideally Wirral for the part. Anyone interested in auditioning should email matt.stansfield@spinningjenny.tv Click on www.spinningjenny.tv to view the pilot episode.

CAPTION(S):

Daily Post reporter Ben Schofield, as himself, interviews a 'singer' for the internet series; Crew stand by during Ben's 'interview'
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Title Annotation:Features
Publication:Daily Post (Liverpool, England)
Geographic Code:4EUUK
Date:Jun 3, 2008
Words:358
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