Camera Function Tops List of Frequently Used Features on Cell Phones, According to InfoTrends' Study.

WEYMOUTH, Mass. -- According to recent research by InfoTrends, the camera is the most popular mobile application. Although consumers may not be purchasing phones initially for their imaging components, it seems that once they try the camera feature, they are pleasantly surprised by its utility.

Of course, as digital cameras on cell phones become more widely available, the function is graduating from a special feature to one of a list of product specifications. InfoTrends' data shows that 29% of U.S. Internet users now have a camera phone, up from 18% in June of 2005. As the market moves towards an early majority phase, behaviors will change accordingly. For example, the number of images captured per month has been cut by more than 60% from 2004 to 2005. The cause of this decline can be attributed to some consumers no longer purchasing camera phones for "fun" and "spontaneity," but rather because the handset was the most affordable and had the best overall features.

Nevertheless, InfoTrends continues to see a segment of image-centric consumers. For these consumers, the digital camera far outweighs the price and size of the phone as the most important feature influencing their purchase decision. These camera phone owners will drive higher capture and print activity. Additionally, young consumers are becoming more active camera phone picture takers and printers, which is a positive sign for the future as well.

"We anticipate that photo activity will continue to rise slightly as the true impact of megapixel camera phones comes into effect," commented Ed Lee, Director at InfoTrends. "The question is whether the increases in capturing, sharing, and printing can be successfully monetized by vendors."

InfoTrends' recent Camera Phone End-User Survey Analysis is currently available. The study examines trends in camera phone adoption and usage, including market penetration of the device, how actively consumers use the camera function of their handsets, what impact these devices might have on the overall digital photography market, and much more. Extensive analysis is provided by age, income, and other demographics and usage patterns.

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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