Camelot Adds Syrah, Sauvignon Blanc; Winemaker Michael Leven Broadens Kendall-Jackson Wine Estates California Entry Line.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com SANTA ROSA Santa Rosa, city, Argentina Santa Rosa, city (1991 pop. 80,629), capital of La Pampa prov., central Argentina. It is a modern city and road junction surrounded by a rich agricultural and cattle-raising area. , Calif.--(BUSINESS WIRE)--March 29, 2001 Camelot, the California entry brand from the Kendall-Jackson Wine Estates Collection, now offers a 2000 vintage Sauvignon Blanc and a 1999 vintage Syrah, adding to its premium priced line-up of California appellation ap·pel·la·tion n. 1. A name, title, or designation. 2. A protected name under which a wine may be sold, indicating that the grapes used are of a specific kind from a specific district. 3. The act of naming. Chardonnay, Pinot Noir, Merlot and Cabernet Sauvignon Cab·er·net Sauvignon n. 1. A variety of black grape used to make red wine, notably in Bordeaux and the Napa Valley. 2. A dry red wine made from this grape. [French. . The new varietals maintain Camelot's premium pricing Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. philosophy, which finds every wine in the series available at retail for $8.99, although frequent promotional pricing finds Camelot on special for as low as $6.99. Winemaker Michael Leven has crafted a classic Rhone style Syrah with touches of Petite Sirah, Grenache, Valdigue and Viognier added for depth and complexity. Camelot Sauvignon Blanc is fermented in Stainless Steel stainless steel: see steel. stainless steel Any of a family of alloy steels usually containing 10–30% chromium. The presence of chromium, together with low carbon content, gives remarkable resistance to corrosion and heat. and has a touch of Semillon, giving the wine a fruit forward, slightly herbaceous her·ba·ceous adj. 1. Relating to or characteristic of an herb as distinguished from a woody plant. 2. Green and leaflike in appearance or texture. but varietally correct style. Camelot wines are finished with synthetic corks to assure quality, and each varietal is now offered in a unique color-coded package that evokes the flavors within the bottle. "Our focus for Camelot is to make wines that are consistently flavorful, approachable and affordable," said Leven. "Each year I complete the harvest with a specific Camelot style in mind," he added. "My goal is to deliver a wine that exceeds expectations, and excites the consumer." Camelot is part of the Kendall-Jackson Wine Estates Collection, which offers a broad portfolio of premium and super-premium wines focused on hillside and coastal growing regions in California, South America and Italy. Along with Camelot and Kendall-Jackson, which features Collage(R), Vintner's Reserve(R), Grand Reserve, Great Estates(TM) and Stature(TM) wines, KJWE includes Arguzzio from Villa Arceno in Tuscany, Italy and South American wineries Calina, from Chile and Tapiz, from Argentina. For more information visit Camelotwine.com. Visit Kendall-Jackson on the web at KJ.com. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.032901/bb10 |
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