Cambridge Technology Partners Wins Industry Recognition for Outstanding Business-to-Consumer and Business-to-Business Electronic Commerce Solutions.CAMBRIDGE, Mass.--(BUSINESS WIRE)--Jan. 5, 1999-- Cambridge's Top-ranked Interactive Solutions Service Line Combines Business and Marketing Strategy, User Experience, Creative Design, and Technical Integration to Deliver Successful E-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. Projects Cambridge Technology Partners (Massachusetts), Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CATP CATP Cambridge Technologies (stock symbol) CATP Coverage Acceptance Test Plan CATP Committee of Adaptation to Technical Process ) (Cambridge), an international management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects and systems integration firm, today announced several awards that have been bestowed upon Cambridge and its clients. Cambridge's Interactive Solutions service line has won a leadership position in the industry by helping clients rapidly transform their businesses to win in the digital economy. Cambridge's unique CoRad (consumer oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. rapid application deployment) methodology brings together technical, business, creative design and user/brand experience expertise to create and implement successful electronic commerce solutions in a fixed timeframe and at a fixed price. In addition to multiple industry awards, Cambridge's strength in developing innovative, state-of-the-art electronic commerce solutions was recognized by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
Web Marketing Association Awards The Web Marketing Association, Inc. (WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. ), an independent organization founded with the purpose of evaluating and recognizing the standard of excellence on the World Wide Web, judged entries based on design, innovation, content, interactivity, navigation, ease of use and use of technology. The WMA presented: -0-
-- Cambridge Technology Partners with the "1998 Outstanding Web
Site" WebAward for its role in the online strategy and systems
integration of Standard & Poor's investment advisory service, S&P
Personal Wealth (personalwealth.com)
-- RS Components (Cambridge client) with the "1998 Outstanding Web
Site" for Technical Products Catalog category
-- RS Components with the "1998 Best of Industry" WebAward in the
Catalog category
(a) The complete winners listing can be located at www.webaward.org.
-0- "Winners of the 1998 WebAwards represent some of the best interactive design shops working to extend their brands to the Internet," said William Rice William Rice may refer to:
Internet user Internet n → internaute m/f ." A new breed of systems integrator An individual or organization that builds systems from a variety of diverse components. With increasing complexity of technology, more customers want complete solutions to information problems, requiring hardware, software and networking expertise in a multivendor environment. , Cambridge is recognized as the only firm to combine traditional business and technical integration expertise with deep skills in the creative and cognitive disciplines - areas that are crucial to the success of every electronic commerce solution. Cambridge's creative team works with clients' corporate strategy and marketing organizations to ensure that the site not only looks great, but also re-creates the brand experience for online customers and furthers clients' corporate image goals. Cambridge's cognitive team (many of them trained psychologists This list includes notable psychologists and contributors to psychology, some of whom may not have thought of themselves primarily as psychologists but are included here because of their important contributions to the discipline. ) provides expert insight on how target users navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. and respond to Web site features. Unique to the Cambridge offering, this cognitive expertise ensures that client Web sites are useful, usable USable is a special idea contest to transfer US American ideas into practice in Germany. USable is initiated by the German Körber-Stiftung (foundation Körber). It is doted with 150,000 Euro and awarded every two years. and engaging - a critical component to retaining existing customers and attracting new ones. Cambridge Clients Recognized For Outstanding Web Sites RS Components is "Commended" by the Financial Times for their 1998 Web Site of the Year Award RS Components, Europe's leading distributor of electrical, electronic and mechanical components, recognized that it could gain a competitive advantage by leveraging Internet technologies to change the way it marketed and sold its products. The company enlisted en·list·ed adj. Of, relating to, or being a member of a military rank below a commissioned officer or warrant officer. enlisted Adjective Cambridge to develop an electronic commerce solution that features more than 80,000 products and puts orders in customers' hands overnight--an important guarantee for RS Components. Cambridge used its unique CoRad methodology, which combines business, technical, creative design and user/brand experience, to develop an interactive application that is customer focused, technically sound and fully integrated with RS Component's business processes. Cambridge's ability to combine front-end design skills, back-end integration experience, and business process expertise put RS Components far ahead of its competitors, and much closer to its customers. The results of the RS Components-Cambridge partnership speak for themselves, with both RS Components and its customers greatly benefiting from the new Web site. A study with one key customer revealed that the cost of processing an order from generating requisition A written demand; a formal request or requirement. The formal demand by one government upon another, or by the governor of one state upon the governor of another state, of the surrender of a fugitive from justice. The taking or seizure of property by government. paperwork through to invoice An itemized statement or written account of goods sent to a purchaser or consignee by a vendor that indicates the quantity and price of each piece of merchandise shipped. A consular invoice is one used in foreign trade. matching was reduced from (pound)60 to (pound)10 per order using the RS Components Web site (RSWWW.com). The cost savings to the customer are likely to exceed (pound)100,000 per year, providing a clear advantage to ordering online. While revenues from the site cannot be disclosed at this time, it has exceeded RS Components' original forecasts. As of the site's phase 2 launch on October 1, 1998, additional success metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. include: -0-
-- 44,356 registered customers
-- 4,400 of these are private individuals - a new customer segment
for RS Components which is only cost efficient to reach through
the Web site.
-- Highest individual order value to-date is(pound)3600 versus an
average order value of (pound)81.
-0- The aim of the Financial Times competition is to promote best practices on the Web. The Financial Times "commended" the RS Components' site as one that is "an impressive use of Internet technology to achieve commercial advantage against the yardsticks of business transformation, innovation and measurable financial benefit." Standard & Poor's is a Runner Up in Barron's "Top Internet Investment Web Sites" Annual Survey In 1997, Cambridge and Standard & Poor's partnered to launch the S&P Personal Wealth Website, a groundbreaking site in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry. Standard & Poor's originally engaged Cambridge in mid-1997 to leverage the Web medium and latest technologies to bring Standard & Poor's 125 years of investment experience and revered financial knowledge to a new audience in the consumer marketplace. By combining smart Web business strategies with leading edge Internet technologies, Cambridge and Standard & Poor's created a new category within the online investing market. S&P Personal Wealth is a first-of-its-kind online investing service that provides thousands of consumers daily with unmatched, real-time, intelligent news and advice. S&P PersonalWealth's differentiation and value stems from its ability to offer proprietary Standard & Poor's content, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. investment intelligence and advice in a dynamic environment. The site meets the unique requirements of the Web consumer - an easy to use and rich interface; reliable round-the-clock access; fast, responsive performance and virtually limitless scalability. Ten months after the successful initial launch of the site, Standard & Poor's again partnered with Cambridge to help in the development of version 2.0 of S&P PersonalWealth online investing service. Version 2.0 meets consumer demand by adding ten new fundamental services to the site that provide users with the same information upon which Wall Street bases its investment decisions. Barron's second annual survey of the "Top Investment Websites" adds Standard & Poor's popular online investment advice service, S&P Personal Wealth (personalwealth.com), to this year's list. Barron's states that "It's a cliche that the Internet provides individuals what once was available only on Wall Street trading desks Trading Desk A desk where transactions for buying and selling securities occur. Trading desks can be found in most organizations (banks, finance companies, etc.) involved in trading investment instruments such as equities, fixed-income securities, futures, commodities and foreign . Actually, it offers more." "S&P PersonalWealth and RSWWW.com are two excellent examples of how Cambridge works with clients to develop Internet solutions that help them get ahead of the competition and win in the digital economy," said Gajen Kandiah, worldwide director of Interactive Solutions at Cambridge Technology Partners. "We developed our CoRad methodology to blend the creative, cognitive, technical and business skills that are required to help companies succeed with their online businesses. We don't only look at the technology aspects of doing business on the Web, but also at the broader business, market and customer issues involved in building and growing a Web business. Our comprehensive approach helps clients face the challenges of managing a dynamic online product and a constantly changing set of customer needs. Cambridge's unique perspective helped Standard & Poor's and RS Components bring groundbreaking products and services to the Web." About Cambridge Technology Partners Cambridge Technology Partners is a new breed of consulting and systems integration firm. Since our founding in 1991, we have applied our unique core values to the consulting and application development markets to fundamentally reinvent re·in·vent tr.v. re·in·vent·ed, re·in·vent·ing, re·in·vents 1. To make over completely: "She reinvented Indian cooking to fit a Western kitchen and a Western larder" the way business and technology solutions are delivered. Working within a fixed time/fixed price model, our services span strategic consulting, process innovation, custom and package software deployment Software deployment is all of the activities that make a software system available for use. The general deployment process consists of several interrelated activities with possible transitions between them. , including ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. applications, networking, and training to rapidly deliver end-to-end business systems that create immediate bottom-line impact for our clients. Cambridge has 53 offices and more than 4,300 employees worldwide. Cambridge on the Web: http://www.ctp.com |
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