Cambridge Technology Partners Selects The Horn Group for Public Relations; HGI Adds Leading Industry Firm to Growing Client List.BRAINTREE, Mass.--(BUSINESS WIRE)--March 2, 1998--The Horn Group, Inc. (HGI HGI Home Gateway Initiative HGI hydroGEOPHYSICS, Inc (Tucson, Arizona) HGI Harris Group Inc HGI Heliographic Inertial HGI Horn Group Inc (San Francisco, CA) HGI Honda Granturismo Italia ), a leading national high technology public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, today announced that Cambridge Technology Partners Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CATP CATP Cambridge Technologies (stock symbol) CATP Coverage Acceptance Test Plan CATP Committee of Adaptation to Technical Process ), a leading consulting and systems integration firm, has selected The Horn Group for public relations counsel and implementation. "We are very enthusiastic about expanding our client roster with a high-profile consulting and systems integration firm such as Cambridge Technology Partners," said Mara Bartucca, principal and managing director of The Horn Group's East Coast office. "HGI has an excellent reputation with leading and rapidly expanding companies in the high-technology arena. Their strategic and creative approach to public relations, combined with their understanding of the issues around leveraging technologies for competitive advantage, was the primary factor in the selection process," said Tara Knowles, director of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and public relations for Cambridge Technology Partners. The Horn Group will be working with Cambridge to strategically promote the company on a national basis, focusing on their innovative fixed time/fixed price business model. HGI will counsel Cambridge on media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. with the communication goal of heightening awareness of Cambridge as a top-tier player in the consulting and systems integration industry. About Cambridge Technology Partners Founded in 1991, Cambridge Technology Partners is a new breed of management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects and systems integration firm. The company has applied its unique and innovative core values to the consulting and application development markets to reinvent the delivery of business and technology solutions. Cambridge has gained the market influence and recognition of the traditional Big Six systems integrators that reflects its innovative business model and services approach. In essence, Cambridge is an innovative top-tier player in an entirely new market playing field. This new market requires a different type of service provider that delivers best of breed solutions in unprecedented time frames. Cambridge's services span strategic consulting, process innovation, custom and package software deployment Software deployment is all of the activities that make a software system available for use. The general deployment process consists of several interrelated activities with possible transitions between them. (including ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. applications), networking, and training to rapidly deliver end-to-end business systems that create a bottom-line impact for its clients -- working with a cutting edge "fixed time/fixed price" model of business. Cambridge's geographic expansion reflects 45 offices and more than 3,100 employees covering three continents -- America, Europe, and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . Additional information about Cambridge Technology Partners can be found on the World Wide Web at http://www.ctp.com. About The Horn Group The Horn Group, Inc. is a full-service, nationwide high- technology public relations firm. The agency's mission is to distinguish and elevate its clients to achieve market leadership positions with exceptional public relations counsel and services. The firm represents both publicly traded and venture backed technology companies in enterprise software; Internet and network technologies; and professional services segments. The company was founded in 1991 and today serves clients from its Burlingame, Calif., headquarters and Braintree office. Additional information about HGI may be obtained via the World Wide Web at http://www.horngroup.com. CONTACT: The Horn Group, Inc. Mara Bartucca, 781/794-9933 mbartucca@horngroup.com or Cambridge Technology Partners Tara Knowles, 617/374-8325 tknow@ctp.com |
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