Cambridge SoundWorks appoints CYRK as exclusive distributor of premium merchandise.NEWTON, Mass.--(BUSINESS WIRE)--Oct. 26, 1995--Cambridge SoundWorks Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :HIFI n. 1. An electronic device that plays phonograph records, reproducing the original sound with a high degree of fidelity. It superseded the older phonographs, and itself is being displaced in popularity by CD players. ), the country's largest factory direct stereo company, announced today that it has appointed CYRK Inc. (NASDAQ:CYRK), of Gloucester, Mass., as its exclusive distributor for Cambridge SoundWorks' products for use in promotional, continuity and customer loyalty programs. The first promotion resulting from the alliance of Cambridge SoundWorks Cambridge SoundWorks is an North Andover, Massachusetts based consumer audio manufacturer and retailer. The company is a subsidiary of Creative Technology Ltd.. History Cambridge SoundWorks was founded in 1988 by Henry Kloss, an audio engineer and businessman. and CYRK is an offering of the SoundWorks amplified speaker system in a major consumer premium catalog scheduled to be distributed via direct mail, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. and magazine inserts beginning in January 1996. Based in Newton, Mass., Cambridge SoundWorks is the country's first and largest factory-direct stereo company. The company designs and manufactures stereo, home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. , multimedia and computer speakers. CYRK is one of the country's leading promotional product fulfillment companies, with 1994 sales of $401 million. Their customers include the largest users of promotional products in the world. -0- Cambridge SoundWorks Inc. is traded on NASDAQ, symbol "HIFI." CYRK Inc. is traded on NASDAQ, symbol "CYRK." CONTACT: Cambridge SoundWorks Tom DeVesto, 617/332-5936 ext. 127 |
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