Cambridge SoundWorks Exceeds Expectations for Toys For Tots Program.

Business/Technology Editors

NEWTON, Mass.--(BUSINESS WIRE)--Dec. 23, 1999

Cambridge SoundWorks, manufacturer of affordably-priced consumer electronics products has deemed the Toys for Tots Holiday Toy Drive, sponsored by the United States Marine Corp Reserves, a huge success. All twenty-seven Cambridge SoundWorks retail stores located in Northern California and New England participated in the program which was supported by sport celebrity appearances and on air radio ads on the East and West coasts.

To date Cambridge SoundWorks has raised over $75,000 in toys and cash for the United States Marines program which provides toys to needy children throughout the nation at Christmastime.

According to Sid Newman, Director of Marketing for Cambridge SoundWorks, "This is our first year supporting the Toys For Tots charity and we're extremely grateful for the generosity of our customers and the group effort of our sales staff who worked hard to make this program a success. We have established a benchmark for this year and hope that next holiday season we can top that figure as well."

To promote the toy drive, Cambridge SoundWorks teamed up with radio stations and sport celebrities on both coasts to help publicize the program. WAAF & WBCN in Boston and KLLC in San Francisco provided on-air mentions and on-site remote broadcasting while a few sports celebrities made special in-store appearances signing autographs in exchange for unwrapped gifts. Michael Bishop of the New England Patriots, Kyle McLaren of the Boston Bruins appeared in two Boston area locations while Richard Harvey and Tyrone Wheatley of the Oakland Raiders and Bill Mueller of the San Francisco Giants appeared in two San Francisco Cambridge SoundWorks stores.

Cambridge SoundWorks, a subsidiary of Creative Technology Ltd.,(NASDAQ:CREAF), manufactures over 40 different models of home stereo, home theater and computer speakers. It is the country's first and largest factory-direct stereo company, selling its stereo speaker products and sound systems in its 26 retail stores in Massachusetts, New Hampshire, Maine, Connecticut and California. Information on CSW products is available at www.cambridgesoundworks.com.