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Cambridge SoundWorks Announces Cross Promotion With TWEC.


NEWTON, Mass.--(BUSINESS WIRE)--Sept. 27, 1999--

Cambridge SoundWorks Cambridge SoundWorks is an North Andover, Massachusetts based consumer audio manufacturer and retailer. The company is a subsidiary of Creative Technology Ltd.. History

Cambridge SoundWorks was founded in 1988 by Henry Kloss, an audio engineer and businessman.
, a wholly-owned subsidiary of Creative Technology, Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CREAF CREAF Creative Technology Ltd (stock symbol)
CREAF Centre de Recerca Ecològica i Aplicacions Forestals
), has announced a cross promotion with Trans World Entertainment Trans World Entertainment Corporation is a chain of entertainment media retail stores in the United States. It currently operates over 800 freestanding and shopping mall-based stores under several brand names.  Corporation (TWEC TWEC Trans World Entertainment Corp.
TWEC Todd-Wadena Electric Cooperative
). The promotion, which began on Monday, September 20 will run until May 31, 2000, or as long as supplies last.

Details of the promotion:

Customers purchasing any Cambridge SoundWorks' product or any audio/video component from any Cambridge Soundworks retail store will receive a coupon book with over $150 in savings on CDs, movies, music videos and accessories which are redeemable at any Camelot, The Wall, Record Town or Strawberries store across the country.

Cambridge SoundWorks will distribute the coupon books at each of their twenty-six retail stores located in Massachusetts, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , Maine, Connecticut and California.

Cross promotion:

In turn, New England Strawberries, The Wall and Record Town locations and San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).

The San Francisco Bay Area, colloquially known as the Bay Area or The Bay
 Camelot stores will distribute coupons to their customers good for a 10% discount on products sold at all Cambridge SoundWorks locations. (Promotion excludes the Model 88 music system and multi-media products.)

Sid Newman, Cambridge SoundWorks' Director of Sales & Marketing, says, "This promotion has been designed to serve two purposes; not only is it an ideal opportunity to be associated with a respected retailer such as TWEC, but it provides us with a chance to give something back to our customers."

Cambridge SoundWorks, a subsidiary of Creative Technology Ltd., manufactures over 40 different models of home stereo, home theater and computer speakers. It is the country's first and largest factory-direct stereo company, selling its loudspeaker products and sound systems in its twenty-six retail stores in Massachusetts, New Hampshire, Maine, Connecticut and California. Its speakers and sound systems are also offered directly to the consumer through its sister company, hifi.com (800 FOR-HIFI).

"Model 88" is a registered trademark of Henry Kloss. Cambridge SoundWorks, is a subsidiary of Creative Technology, Ltd.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9SING
Date:Sep 27, 1999
Words:313
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