Cambridge Positioning Systems Limited --CPS-- Names Edelman as Agency of Record.Business Editors/Hi-Tech Writers WASHINGTON--(BUSINESS WIRE)--Sept. 27, 2001 On Wednesday September 5, 2001, Cambridge Positioning Systems Limited (CPS), the world's leading provider of mobile location technology, selected Edelman as its agency of record in the Americas, following a competitive review. CPS' E-OTD (Enhanced Observed Time Difference) See mobile positioning. (Enhanced Observed Time Difference) technology enables wireless providers and public safety officials to locate an incoming wireless 911 call to 50 meters. CPS is the only independent E-OTD technology supplier. E-OTD has been chosen by all major GSM mobile communications operators, such as AT&T Wireless, Cingular and VoiceStream, as their technology of choice for compliance with the impending im·pend intr.v. im·pend·ed, im·pend·ing, im·pends 1. To be about to occur: Her retirement is impending. 2. US emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services' mandate from the Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. (FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. ), known as E911. The mandate requires US wireless operators to deliver fast and accurate location information, as well as the voice call from mobile handsets to public emergency services. Under the terms of the mandate, E911 compliance must be in effect by October 1, 2001. GSM is set to become the largest mobile technology in the US and already has 70% market share globally. "The Edelman team clearly understood our technology and the unique challenges and opportunities the FCC mandate brings to bear for wireless providers," said Jane Windsor, Communications Director of CPS. "The United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. is the first country in the world to introduce the benefits of location based services to their GSM mobile customers. We believe Edelman will help us increase the awareness of our technology in the US market and its certain evolution as a catalyst for important new downstream applications." "The CPS assignment represents a perfect opportunity for us to leverage our capabilities and deep experience across the telecom and wireless sectors on a very compelling and timely advance in technology. We believe Cambridge will become a `company to watch' in the US near term and are anxious to help them grow their business and profile here," said Larry Sennett, President of Edelman's technology practice. Edelman's team will consist of Senior Vice President Chuck Taylor, Senior Vice President Martin Machowsky, Senior Account Supervisor Michael Young and Senior Account Executive Kristine Gager gag·er n. Variant of gauger. . Team will operate out of the Washington DC office, supported by the global technology group across the Americas. The team will report to CPS' Communications Director, Jane Windsor. About Cambridge Positioning Systems Cambridge Positioning Systems Limited (CPS) licenses Cursor(TM) E-OTD technology to handset manufacturers and network equipment vendors and promotes and demonstrates the business case for high accuracy services to global mobile network operators. The company is working with, or has licensed its technology to Ericsson, Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , Siemens and Lucent Technologies. www.cursor-system.com About Edelman As the world's sixth largest public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, and ranked by PR Week as having the 4th largest technology practice, Edelman (www.edelman.com) offers global capabilities in all facets of public relations including technology, healthcare, financial and consumer public relations as well as public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , crisis communications, business to business communications, diversity and event marketing. With a range of proprietary tools, Edelman provides creative solutions to the world's leading companies including: Procter & Gamble, Merck, Bristol-Myers Squibb, AT&T, Apple Computer, UPS, and Ericsson. Edelman is the world's largest independent public relations firm with 42 offices and 2000 employees with revenues of $238 million. |
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