Cambridge Introduces New Visual Identity.

New look is designed to more clearly reflect Cambridge's values and attributes

FAIRFIELD, Iowa -- Cambridge Investment Research, Inc. (Cambridge) announced the launch of a new visual identity. Designed to more clearly reflect Cambridge's values and attributes, the new look projects a clear, memorable impression that is intended to appeal to a growing audience of independent Rep/Advisors. The new visual identity is featured on www.joinCambridge.com.

"We are changing our look, but not our style," said Chairman and CEO Eric Schwartz. "Cambridge is refreshing its visual identity to strengthen awareness of our unique character and mission in the independent Broker/Dealer channel."

Cambridge set out nearly three decades ago to partner with trusted Rep/Advisors in an effort to offer what is best for the independent Rep/Advisor and their clients. The Broker/Dealer made choices dedicated to achieving mutual success in an innovative, friendly, and truly independent environment. Today, Cambridge continues on the same path and continues to recognize that the independent Rep/Advisor needs to chart a course that works best for themselves and their clients.

Cambridge's new visual identity includes the tagline "You control the journey". The Broker/Dealer chose to embrace this statement because its management and staff feel strongly about creating a culture of true independence. The new look has also been refreshed with a symbol of independence - a flag. The four stripes in the flag symbolize Cambridge's long standing values of Integrity, Commitment, Flexibility, and Kindness.

"Industry prominence has not changed our style; our ideals of partnership and open architecture are still the foundation for innovative, cutting edge business practices," said Schwartz. "But we believe it is time to express our core values and competitive distinction more clearly and with greater energy than ever before."

About Cambridge Investment Research, Inc.

Cambridge Investment Research, Inc., Member FINRA/SIPC, is an independent, privately owned Broker/Dealer with nearly 1,300 independent registered representatives. Cambridge provides innovative fee programs and a full menu of commission offerings to Rep/Advisors across the nation. An industry leader, Cambridge continues to maintain its relationship-oriented culture while gaining industry prominence. www.joinCambridge.com.

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Securities offered through Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC. Cambridge Investment Research, Inc. and Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser, are wholly-owned subsidiaries of Cambridge Investment Group, Inc.