Cambridge Information Network Survey Of Senior IT Decision-Makers Finds Peers Most Influential Information Source;.CAMBRIDGE Cambridge, city, Canada Cambridge (kām`brĭj), city (1991 pop. 92,772), S Ont., Canada, on the Grand River, NW of Hamilton. It was formed in 1973 with the amalgamation of Galt, Hespeler, and Preston, all founded in the early 19th cent. , Mass.--(BUSINESS WIRE)--Feb. 3, 1997-- Heavy Reliance on On-line Sources Point to Trend of "Disinter-remediation" CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 3, 1997-- Cambridge Technology Partners' Cambridge Information Network (CIN CIN cervical intraepithelial neoplasia. Cervical intraepithelial neoplasia (CIN) A term used to categorize degrees of dysplasia arising in the epithelium, or outer layer, of the cervix. located at http://www.cin.ctp.com ), the industry's first Internet-based community specifically designed for senior technology decision-makers at Fortune 1000 organizations, today announced survey results showing that IT decision makers place the highest value on advice and information from peers when making strategic decisions. The findings from CIN's survey of 280 leading IT executives also shows that following peers, IT executives valued vendor relationships, product reviews, product demos, industry analysts and other sources in their decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from process. At the same time, the survey finds that these top technology strategists are turning to the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the for research, information gathering and external communications. All of the survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. are accessing the Web. Eighty-nine percent are using it at least weekly, 63 percent at least daily and 10 percent constantly. On-line Communities Part of Disinter-remediation Trend "Beyond underscoring the need for on-line communities to connect executives with their peers, the survey points to the emerging trend of disinter-remediation," said Paul Paul, 1901–64, king of the Hellenes (1947–64), brother and successor of George II. He married (1938) Princess Frederika of Brunswick. During Paul's reign Greece followed a pro-Western policy, and the Cyprus question was temporarily resolved. McNabb, founder and publisher of CIN. "On-line communities, such as CIN, represent a new type of intermediary Intermediary See: Financial intermediary intermediary See financial intermediary. providing executives with a critical information filter as well as direct access to peers, vendors and other sources key to decision-making. The power is clearly shifting from third- party information sources to one that is driven by the executives themselves. Old intermediaries will either have to adapt by creating new on-line models or will begin to be displaced displaced see displacement. ," McNabb said. Disinter-remediation, a phrase coined by Paul Saffo Paul Saffo (born in 1954 in Los Angeles) is a technology forecaster. He is the Roy Amara Fellow at the Institute for the Future in Palo Alto, California. He is also a board member of the Long Now Foundation. , director of the Institute for the Future, is the development of new intermediaries spurred by the emergence of the Internet. "The responses of IT executives demonstrate the power of relationships and trust when it comes to executive decision-making," McNabb added. "In the survey, relationships with peers and vendors have come out ahead of any other quantitative information source." Competitive Issues Not a Concern Despite the competitive nature of the business environment, IT executives do not seem concerned about sharing information with their peers. Less than 20 percent of respondents indicated that they were "very cautious" about exchanging information with peers for competitive reasons. Specifically, CIN found that an overwhelming 87 percent of the IT executives surveyed have a strong need to get information from peers. Seventy three percent of respondents communicate frequently with their peers for recommendations on strategic business and technical issues. "CIN members have told us that competitive issues are not a concern because technology in and of itself does not create competitive advantage," said McNabb. "It is the mobilization mobilization Organization of a nation's armed forces for active military service in time of war or other national emergency. It includes recruiting and training, building military bases and training camps, and procuring and distributing weapons, ammunition, uniforms, and management of information within a business process that makes the difference." The goal of the CIN survey was to learn more about the resources and tactics that leading IT executives employ to perform their jobs in the wake of today's accelerating pace of technological change. Respondents discussed, among other factors, their decision-making thought processes This is a list of thinking styles, methods of thinking (thinking skills), and types of thought. See also the List of thinking-related topic lists, the List of philosophies and the . , where and from whom they seek advice on strategic business and technical issues, and their views on the Internet. CIN was launched in October 1996 on the World Wide Web at http://www.cin.ctp.com and currently has more than 400 subscribers. It represents the newest way businesses are leveraging the power of the Internet: gaining business insight and perspective from peers on-line. Founded in 1991, Cambridge Technology Partners is one of the fastest growing companies in the systems integration industry, with a proven track record of developing and deploying client/server distributed applications An application made up of distinct components running in separate runtime environments, usually on different platforms connected via a network. Typical distributed applications , a majority of which are Internet-based, to more than 500 organizations worldwide. Working within a unique fixed time/fixed price model, Cambridge's systems development expertise also includes package implementation, and educational services. Cambridge has expanded to 30 offices globally and has more than 1,800 employees today. -0- Cambridge News on the Web: http://www.ctp.com CIN on the Web: http://www.cin.ctp.com CONTACT: Elizabeth Brewer Cambridge Technology Partners 617-374-9800 ebrewe@ctp.com or Michael Bayer/Charles Spofford Miller/Shandwick Technologies 617-536-0470 mbayer@millercom.com cspofford@miller.shandwick.com |
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