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Cambridge Heart Appoints New Vice President; Mark S. Florence Hired to Lead Sales and Marketing Effort.


BEDFORD, Mass. -- Cambridge Heart, Inc. (OTCBB-CAMH) today announced that it has hired Mr. Mark Florence as its Vice President, Sales and Marketing. Mr. Florence has extensive experience over the last 20 years in the cardiac medical device and diagnostic industry. He has held positions of increasing responsibility in marketing, sales and general management with industry leaders such as Abbott Laboratories Abbott Laboratories (NYSE: ABT) is a diversified pharmaceuticals and health care company. It has over 65,000 employees and operates in 130 countries. The corporate headquarters are in Abbott Park, Illinois, a neighborhood of North Chicago, Illinois. , Bayer and the Moore Medical Subsidiary of McKesson.

Most recently Mr. Florence was Vice President of Sales at CardioDynamics where he was responsible for growing the sales force from 3 to 5 regions totaling 60 direct sales representatives. Additionally, Mr. Florence had matrix management responsibility for the company's nurse clinical applications team, during which time the team grew from 15 to 25 members.

Mr. Florence holds a BS Degree in Marketing from Northeastern University Northeastern University, at Boston, Mass.; coeducational; founded 1898 as a program within the Boston YMCA, inc. 1916, university status 1922, fully independent of the YMCA 1948.  and an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from the Northeastern University Graduate School of Business in Boston.

Commenting on this new addition to the executive management team, David Chazanovitz, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cambridge Heart said the following. "Mark is an excellent, high level addition to Cambridge Heart. He is uniquely qualified to lead our sales and marketing team to the next level. His experience in growing a direct sales team, supported by clinical applications specialists is exactly what we need to drive future revenue. Having been intimately involved in selling capital equipment and disposables to the office based cardiologist, we are extremely fortunate to now have his knowledge and experience resident at Cambridge Heart. While I am very pleased with our sales momentum and gains in reimbursement, Mark will lead the charge to achieving our revenue expectations during the next phase of our growth."

Mr. Robert LaRoche, former Vice President, Sales and Marketing has left the company to pursue other interests.

About Cambridge Heart

Cambridge Heart is engaged in the research, development and commercialization of products for the non-invasive diagnosis of cardiac disease. Using innovative technologies, the Company is addressing such key problems in cardiac diagnosis as the identification of those at risk of sudden cardiac arrest cardiac arrest
n.
Abbr. CA A sudden cessation of cardiac function, resulting in loss of effective circulation.


Cardiac arrest
A condition in which the heart stops functioning.
. The Company's products incorporate its proprietary technology, Microvolt microvolt

one-millionth (10-6) of a volt; abbreviated µV.
 T-Wave Alternans T-wave alternans Cardiology A subtle every-other-beat variation in T waves that is prognostic of Pts at high risk for life-threatening cardiac arrhythmias and sudden cardiac death. See Alternans test. , and are the first diagnostic tools cleared by the U.S. Food and Drug Administration to non-invasively measure microvolt levels of T-wave alternans. The Company, founded in 1990, is based in Bedford, Massachusetts and is traded on the OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
 under the symbol CAMH CAMH Centre for Addiction and Mental Health
CAMH Contemporary Arts Museum Houston (Houston, TX)
CAMH Comprehensive Accreditation Manual for Hospitals
. Cambridge Heart can be found on the World Wide Web at www.cambridgeheart.com

About the Cambridge Heart Microvolt T-Wave Alternans Test

The Cambridge Heart Microvolt T-Wave Alternans Test measures extremely subtle beat-to-beat fluctuations in a person's heartbeat called T-wave alternans. These tiny heartbeat variations - measured at one millionth of a volt - are detected in any clinical setting where titration titration (tītrā`shən), gradual addition of an acidic solution to a basic solution or vice versa (see acids and bases); titrations are used to determine the concentration of acids or bases in solution.  of the heart rate is possible. The preparation for the test consists of placing proprietary sensors on a patient's chest. Extensive clinical research has shown that patients with symptoms of or, who are at risk of, life threatening arrhythmias who test positive for T-wave alternans are at significant risk for subsequent sudden cardiac events including sudden death, while those who test negative are at minimal risk.

Statements contained in this press release about anticipated revenue growth, and all other statements that are not purely historical, are forward-looking statements for purposes of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. In some cases, we use words such as "believes", "expects", "anticipates", "plans", "estimates", "could" and similar expressions that convey uncertainty of future events or outcomes to identify these forward-looking statements. Actual results may differ materially from those indicated by these forward-looking statements. Factors that may cause or contribute to such differences include customer delays in making final buying decisions, decreased demand for our products, failure to obtain funding necessary to develop or enhance our technology, adverse results in future clinical studies of our technology, failure to obtain or maintain patent protection for our technology, failure to obtain or maintain adequate levels of third-party reimbursement for use of our products and other factors identified in our most recent Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 under "Factors Which May Affect Future Results", which is on file with the SEC. In addition, any forward-looking statements represent our estimates only as of today and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Cambridge Heart Appoints New Vice President; Mark S.
Publication:Business Wire
Geographic Code:1USA
Date:Jul 10, 2006
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