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Cambria Suites Builds Momentum with 20 Deals in the Pipeline; Choice Hotels and The Summit Group Break Ground; First Upscale All-Suites Brand Designed by Choice Hotels.


SILVER SPRING, Md. -- In the nine months since Choice Hotels International, Inc. (NYSE NYSE

See: New York Stock Exchange
:CHH CHH Cartilage Hair Hypoplasia
CHH Crustacean Hyperglycemic Hormone
CHH Carter Holt Harvey Limited (Australia & New Zealand)
CHH Chuan Hup Holdings Limited (Singapore)
CHH Certified Hardware Hosineer
) announced its entrance into the select-service upscale market with the launch of Cambria Suites, the company has doubled its development goal and established its place as a trendsetter trend·set·ter  
n.
One that initiates or popularizes a trend: "The Golden State, ever the trendsetter, reformed its property tax" New York.
 not only in the select-service upscale segment, but also in hotel design that meets the needs of today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002.  travelers.

Today, Choice Hotels breaks ground on the first Cambria Suites in Boise, Idaho “Boise” redirects here. For other uses, see Boise (disambiguation).

Boise is the capital and most populous city of the U.S. state of Idaho. It is the county seat of Ada County and the principal city of the Boise metropolitan area.
. But the event is more of a celebration of the company's commitment to the select-service upscale market and the confidence that hotel developers have shown for Choice's new brand.

The event comes on the heels of Choice Hotels' key hire in William Edmundson, a 20-year veteran of the lodging industry, with experience in brand management, operations, marketing, sales, service, quality and franchise relations for the Embassy Suites, Holiday Inns, Homewood Suites and most recently, Hampton Inns brands.

"We are especially pleased that the developer for this project is The Summit Group," said William Edmundson, vice president of brand management for Cambria Suites.

For over a decade, The Summit Group has focused on developing, managing and owning upscale lodging properties nationwide. The company's unique approach to management has resulted in properties focused on sales and operating efficiencies, making The Summit Group one of the most efficient in the industry at delivering bottom-line results.

Edmundson added, "With a well-experienced management team and a well-earned reputation as a first class hotel developer and operator, The Summit Group is exactly the type of developer we are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 in our brand."

"The Cambria Suites project is an excellent opportunity for Summit to build upon our 15-year partnership with Choice Hotels," said Chris Bills, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of The Summit Group. "We are extremely pleased to be part of this project and are very excited to be the first developer to break ground with Choice on its all-suites concept."

Since the brand was launched, 8 deals have been executed with an additional 14 agreements in the pipeline. In addition, Badger Midwest Holdings, a development company based out of Jefferson, WI with more than 20 hotels in their portfolio including Comfort Inn, Comfort Suites, Sleep Inn, and Quality brands, has signed a letter of commitment to develop 10 Cambria Suites over a 3-year period.

"When Choice launched this brand in January of this year, we knew that an upscale, select service all-suites hotel would be a hit with both developers and consumers," said David Goldberg, Choice Hotels' senior vice president of brand strategy. "By investing the time and energy into researching what today's travelers truly value in a hotel stay, we were able to come up with a design that meets the needs of both business and leisure travelers as well as maximize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  potential for our developers."

The Boise property is typical of the sites across the country where travelers will find other Cambria Suites hotels - near airports and in locations that serve both business and leisure demand. Each hotel will typically offer 100 to 150 units - each 25 percent larger than industry standard -- with a stylish, contemporary design. All rooms will be suites, each with separate living/work room and bedroom areas. In-room amenities will include luxury bedding and linens; refrigerator and microwave; movable, ergonomic desk; high speed wireless Internet access See how to access the Internet. ; flat panel TV and premium cable channels with Pay-Per-View options. Upgraded suites will also be available.

Public spaces at Cambria Suites brand hotels will be open, contemporary and inviting. Lobbies will include club lounge seating and a large screen "media wall"; a bar serving "grab'n'go" gourmet salads and sandwiches as well as liquor, wine, beer and non-alcoholic beverages; and a coffee bar serving premium coffees. Food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  options will also include a hot and cold breakfast buffet and a 24/7 convenience store stocked with Adj. 1. stocked with - furnished with more than enough; "rivers well stocked with fish"; "a well-stocked store"
stocked

furnished, equipped - provided with whatever is necessary for a purpose (as furniture or equipment or authority); "a furnished apartment";
 food and sundry items.

Each hotel will also include an integrated, expanded fitness club, an indoor pool and more than 1,000 square feet of meeting space. Additional business services include onsite faxing, copying and printing as well as multiple lobby power/Internet ports and high-speed wireless Internet access.

Cambria Suites' exterior design will be distinguished by rich, detailed use of brick, stone and stainless steel stainless steel: see steel.
stainless steel

Any of a family of alloy steels usually containing 10–30% chromium. The presence of chromium, together with low carbon content, gives remarkable resistance to corrosion and heat.
 accents, with a dramatic, glass-walled signature tower containing the two-story lobby.

The ground breaking ceremony will be held today from 4:00-5:30 pm at 2970 West Elder Street, Boise, Idaho.

About Choice Hotels International

Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites Mainstay Suites is a brand of mid-priced extended stay hotels franchised by Choice Hotels International. Mainstay Suites hotels provide comfortable and affordable accommodations to extended stay travelers as well as provide many amenities to its guests. , Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company's web site at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.

(C) 2005 Choice Hotels International, Inc. All rights reserved.

About The Summit Group, Inc.

The Summit Group, Inc. is a developer, owner and manager of upscale limited-service hotels nationwide. The Company owns and operates all the hotels in its portfolio of 61 properties in 22 states. The Summit Group's growing portfolio includes leading hotel brands such as Marriott International, Inc. (Courtyard, Residence Inn, Springhill Suites, Fairfield Inn and TownePlace Suites), Hilton Hotels Corporation Hilton Hotels Corporation (NYSE: HLT) is one of the leading global hospitality companies. As of April 2007 there are 2,645 hotels and 485,000 rooms employing 105,000 people in more than 80 countries.  (Homewood Suites, Hampton Inn, Hampton Inn & Suites), InterContinental Hotels Group InterContinental Hotels Group (IHG) (LSE: IHG NYSE: IHG) is a multinational company which operates several hotel brands. The largest hotel company by number of rooms (556,000 as of March 2007 [1]), its headquarters are in Windsor just outside Greater London and  (Holiday Inn Express), and Choice Hotels International (Comfort Suites, Comfort Inn). Approximately 50 percent of The Summit Group's portfolio hotels are Marriott properties. For information about The Summit Group, visit www.thesummitgroupinc.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 26, 2005
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