Cambient Names Brenda Hambleton as New CEO.

Business/Technology Editors

NASHUA, N.H.--(BUSINESS WIRE)--Feb. 4, 2000

Cambient (http://www.cambient.com), the company that connects companies to their customers, announced today that Brenda L. Hambleton is its new Chief Executive Officer. Cambient's founders, Dean Scharnhorst and Ron Thieme have served as CEO and President since the company began as SCG Partners, Inc. in 1997. They will remain as principals in the company, reporting to Hambleton, with a primary focus on helping Cambient's clients solve the business and technology challenges necessary to develop a strong customer relationship management (CRM) strategy.

Hambleton, formerly Cambient's Chief Operating Officer, joined Cambient in June of 1999. Over the past nine months, Hambleton has helped Cambient focus its experience in connecting companies into customers into a strategy that has helped Cambient achieve a leadership position within the enterprise application integration (EAI) and CRM areas.

&uot;Brenda's tremendous operational and leadership experience rounds out Cambient's management team nicely,&uot; said Thieme. &uot;The company's leadership, combined with our strong track record of successful engagements and powerful approach to CRM will fast-track the company's growth.&uot;

Prior to joining Cambient, Hambleton was Executive Vice President and Managing Director of Commercial Software Development Organization for Information Resources, Inc. (Nasdaq: IRIC). Hambleton was responsible for a 300-person organization that provided product management, software development, and product support services for software products used by over 15,000 IRI customers, worldwide. She also served as the Product Manager for IRI Software's DataServer product line that became the foundation of Oracle's OLAP product offering. She has an SM in Business from MIT's Sloan School of Management and an SB in Chemistry from MIT.

Hambleton says &uot;Cambient is really about people. We use small teams of senior people with depth of experience in our client's industry. Those teams combine both business and technology skills allowing us to communicate well throughout the client company. We understand the people impact of changes in strategy, processes, and technology and work with the client to successfully manage those changes. Finally, we have a strong history and experience base in connecting companies to their customers. That background makes Cambient both a good place to work for and a good place to work with.&uot;

About Cambient

Since the company was founded in 1997, Cambient has established an excellent reputation of providing small teams of senior people cable of solving the most complex technical challenges. Cambient aligns business and technical needs to create solutions that integrate information and applications to improve the experience that customers have with their clients. The company uniquely synchronizes the four components: Customer Experience, Business Strategy, Information and Technology, and People Impact required to succeed in Customer Relationship Management. Cambient works with business-to-business, business-to-consumer, and business-to-many focused customers.

Copyright 1999, Cambient