Cam Neely Joins GenuOne Team; NHL Legend To Consult with Brand Security Firm.Business/Technology Editors BOSTON--(BUSINESS WIRE)--July 25, 2000 GenuOne, Inc., a provider of technology-based solutions that fight counterfeiting, product diversion and licensing fraud in the physical world and on the Internet, today announced that former NHL NHL Non-Hodgkin's lymphoma, see there superstar, Cam Neely Cameron "Cam" Michael Neely (born June 6, 1965, in Comox, British Columbia) played right wing in the National Hockey League from 1983 to 1996. He is currently the Vice President of the Boston Bruins. , has joined its Board of Advisors as a consultant. Neely will provide insight and expertise in sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. for GenuOne as it offers its brand security solutions to sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport manufacturers and high profile personalities within the sports industry. "I'm looking forward to working with GenuOne and its Board in this chapter of my professional life," said Cam Neely. "I believe that my experience in the sports world Sports World are a British sports Retailer, formerly called Sports Soccer. Founded in the late 1970's by former county squash coach Mike Ashley, the group Sports World International is now the UK's largest retailer of sports clothing and accessories. will provide insight on sports licensing, as well as offer GenuOne a unique perspective on the sports industry and its related product marketing business, as a whole." For sporting goods and equipment companies conducting business on a global basis, failure to appreciate the full scope of the brand protection problem can result in severe financial losses and contribute to brand erosion. GenuOne partners with clients to develop strategic Brandsecure(TM) solutions that integrate GenuOne's best-of-breed technologies with its value-added services to build, maintain or regain the integrity of a company's brand. "We at GenuOne are very excited about Cam joining our team," said Jeffrey Unger, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of GenuOne. "Cam has agreed to offer his initiative and insight - the same qualities that enabled him to become a leading player with the National Hockey League National Hockey League (NHL) Organization of professional North American ice-hockey teams. The league was formed in 1917 by five Canadian teams; the first U.S. team, the Boston Bruins, was added in 1924. It today consists of 30 teams in two conferences and six divisions. -- toward helping GenuOne become the leading player in brand security for the sports industry. We look forward to a long and productive relationship with Cam." Combining its innovative technologies with its expertise in manufacturing, logistics and intelligence, GenuOne works with clients to design and execute a strategic plan, based on an assessment of their specific needs, to ensure brand security. "We are very pleased to bring together an athlete of Cam's caliber with a quality company like GenuOne," said Kim Zayotti, senior director of athletic marketing for Woolf Associates. "This kind of a relationship, focusing on a crucial aspect of the sports business, provides Cam with an additional, positive outlet for his expertise and viewpoint on the sports industry." GenuOne Methodology GenuOne's brand security solutions are based on a clear set of strategic objectives that ensure a deep understanding of a client's needs and objectives. GenuOne's delivery model is a proactive methodology entitled the Brandsecure(TM) Solution. This solution is divided into four segments: GenAssist(TM), GenuGuard(TM), GenuNet.com(TM) and GenuTrack(TM). Each segment supports the GenuOne goal of helping corporations to mitigate the risks of conducting business in a global economy. In addition to sporting goods and equipment, GenuOne is targeting a number of other markets for its solutions. These markets include brand name apparel, cosmetics, business consumables and luxury brands. About Woolf Associates Founded over 30 years ago by sports agent A "sports agent" is a person who procures and negotiates employment and endorsement deals for an athlete. In return, the agent receives a commission that is usually between four and ten percent of the contract, although this figure varies. pioneer Bob Woolf, Woolf Associates provides athlete representation services, corporate consulting, event and sponsorship management, retail promotions, television packaging, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and corporate hospitality. Working closely with corporate clients to analyze and define their objectives, Woolf Associates develops results-based integrated sports and entertainment marketing programs. In addition, Woolf Associates provides contract negotiation, marketing, public relations and personal services personal services n. in contract law, the talents of a person which are unusual, special or unique and cannot be performed exactly the same by another. These can include the talents of an artist, an actor, a writer, or professional services. to help professional athletes achieve their goals on and off the playing field. Woolf Associates is featured on the World Wide Web at www.woolfassociates.com. About GenuOne Headquartered in Boston, GenuOne, Inc. (www.genuone.com) offers technology and consulting capabilities to corporations to protect the quality of their global brand security. GenuOne helps clients build comprehensive Brandsecure programs to fight counterfeiting, gray market diversion, licensing fraud and online intellectual property theft. The company logically maps strategic business objectives to these often-unidentified risks and leverages innovative thinking with years of diverse business experience to create unparalleled Brandsecure solutions both in the physical world and on the Internet. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those anticipated. The Company assumes no obligation to update the information contained in this press release. |
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