Calysto Communications Welcomes 18-Year Telecom Veteran Editor As Chief Writer.ATLANTA -- Calysto Communications, a public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm focused on telecommunications, networking and wireless, today announced that veteran communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. journalist Peter Lambert has joined Calysto's staff as chief writer. Peter adds 18 years of Internet, telecom and cable experience to Calysto's extensive industry insight. Since 1986, he has served as editor, technology reporter and analyst for a who's who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame of trade publications and analyst groups, including: Broadcasting & Cable, Multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple News, On Demand and Cable World, Interactive Week and tele.com, XCHANGE, Sounding Board and Phone+ magazines  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . . Most recently, he served as an analyst for Light Reading's market research arm Heavy Reading, where he initiated coverage of cable and operations support software (OSS Oss (ôs), city (1994 pop. 62,141), North Brabant prov., S Netherlands; chartered 1399. It is a significant industrial center. Manufactures include meat products, chemicals, pharmaceuticals, electrical equipment, and metalware. ) market segments. His strategic experience includes the co-design and launch of Cable World's interactive services magazine On Demand, where he served as managing editor. Peter was also instrumental in the launch of a-com, a sister magazine of Virgo Publishing's XCHANGE and Phone+, where he served as group publisher. "The addition of Peter to our team continues to strengthen our depth of expertise in the telecom industry," said, Laura Borgstede, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Writing is a core element of any successful PR program. With his strong background as a journalist and analyst, Peter knows exactly what the media wants, which in turn produces great results for our clients." "I'm a long standing fan of Calysto's knowledgeable representation of telecom companies," Lambert said. "I enjoyed asking all the questions from the journalist 'church' and I can think of no other firm that could have enticed me out of that sanctuary and to the challenge of producing answers." About Calysto Founded in 1999, Calysto Communications is a full service public relations firm focused solely on the specialized needs of the telecommunications, networking, and wireless industries. Unlike general technology PR firms, Calysto leverages its deep industry knowledge and intimate relationships An intimate relationship is a particularly close interpersonal relationship. It is a relationship in which the participants know or trust one another very well or are confidants of one another, or a relationship in which there is physical or emotional intimacy. with market influencers to deliver Calysto clients unmatched industry mindshare, analyst coverage and media publicity. Calysto works with start-ups as well as public companies, helping them deploy new technologies, gain leadership positions and influence editorial opinion to positively affect their bottom line. For more information about Calysto Communications, please call 404-266-2060 or visit the company's web site at www.calysto.com. |
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