Calysto Communications Ranked as Fifth Largest Public Relations Firm in Atlanta.

Atlanta-based public relations firm has achieved rapid growth since its establishment in 1999 by delivering high-quality services to a specialized client base: telecom firms

ATLANTA -- Calysto Communications, the leading public relations agency focused on telecommunications, networking, and wireless, today announced it was ranked as the fifth largest public relations firm in the Atlanta Business Chronicle's listing of "Atlanta's Largest Public Relations Firms." In the listing, Calysto was ranked higher than many other recognizable public relations firms, including GCI, Golin/Harris, Weber Shandwick and Ogilvy.

Calysto Communications serves only companies in the telecom, networking and wireless arenas. This gives the public relations firm a unique ability to deliver superior results to clients, thanks in large part to its strong relationships with industry journalists, analysts and trade organizations and the Calysto team's in-depth knowledge of current telecom issues.

In fact, Calysto was recently recognized by more than 300 IT journalists as one of the top five mid-sized PR agencies in the United States by IT journalists in PR SourceCode's 2007 "Top Tech Communicators Study."

In the past year, Calysto has migrated to an even more successful "hybrid" business model. Using this model, Calysto extends its team by partnering with experienced public relations professionals worldwide who serve as "internal" consultants for its clients and have an ongoing commitment to serve specific accounts.

The company has partnered with experienced public relations professionals located in more than 45 countries to provide seamless, one-stop public relations services to companies competing in the global telecommunications field. Calysto's global presence includes professionals in 15 cities in the United States and 21 countries/28 cities in Europe, the Middle East and Africa. In the United States alone, Calysto has assembled a team with more than 500 total years of public relations experience and more than 400 total years of telecom experience.

"As the founder of Calysto Communications, my goal from day one was to create a team that would provide clients with unparalleled expertise in both public relations and in telecom," said Laura Borgstede, Calysto's founder and CEO. "Our position as the fifth largest public relations firm in the Atlanta area - just eight years after our establishment - is testament to the fact that Calysto's senior-level team delivers superior results to our telecom industry clients."

One of Calysto's strengths is elevating a company's exposure to help it not only attract more clients and partners but also to help boost the company's worth in preparation for a potential sale or initial public offering (IPO). In fact, since its founding eight years ago, Calysto has managed more than 20 such "liquidity" events for its clients, where it has successfully positioned a client for sale in either the public or private arena. In many of those cases, Calysto has worked with the clients throughout the purchase or IPO process and beyond.

Current Calysto clients include Hitachi Telecom, Fujitsu Network Communications, the Telecommunications Industry Association (TIA), PCTel, RadiSys and many others.

About Calysto

Founded in 1999, Calysto Communications is a full service public relations firm focused solely on the specialized needs of the telecommunications, networking, and wireless industries. Unlike general technology PR firms, Calysto leverages its deep industry knowledge and intimate relations with market influencers to deliver Calysto clients unmatched industry mindshare, analyst coverage and media publicity. Calysto works with start-ups as well as public companies, helping them deploy new technologies, gain leadership positions and influence editorial opinion to positively affect their bottom line. For more information about Calysto Communications, please call 404-266-2060 or visit the company's Web site at www.calysto.com.

Calysto Communications is ranked as one of the top five mid-sized PR agencies by IT journalists, based on results of PR SourceCode's 2007 "Top Tech Communicators Study." To learn more, visit http://www.calysto.com/press_releases/2007/ranked.pdf.