Calysto Communications Launches Specialty Practice Focusing on Semiconductor Companies Within the Communications Market.Business Editors ATLANTA--(BUSINESS WIRE)--July 21, 2003 Agency's communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. expertise can help semiconductor companies make their message heard within an increasingly important market segment Calysto Communications, an Atlanta-based niche public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency focusing solely on telecommunications companies, today announced the official launch of Calysto's Semiconductor Practice - a specialty practice area that will focus on promoting silicon-related innovations in the communications industry. Calysto has significant experience in the semiconductor market, having worked with companies that offer a wide range of technologies and approaches to chip design - including micro-electromechanical systems (MEMS (MicroElectroMechanical Systems) Tiny mechanical devices that are built onto semiconductor chips and are measured in micrometers. In the research labs since the 1980s, MEMS devices began to materialize as commercial products in the mid-1990s. ), video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression. video compression - Compression of sequences of images. technology, SiC and SiGe systems and system-on-a-chip. We also have worked with such standards issues as: IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 1394 and 802.11 (a and b). Calysto has helped more than seven semiconductor companies emerge out of stealth mode into the communications market (in the four-year history of the agency). Members of the Calysto Semiconductor Practice team have worked with well-known names such as Intel and Qualcomm CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. Technologies as well as start-ups. "Semiconductors play an integral role in communications equipment ranging from media gateways and IP service switches to wireless phones and PDAs, making the communications industry a key market segment for semiconductor companies," said Laura Borgstede, chief energizing energizing, adj giving energy to; revitalizing; rejuvenating. officer (CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ) and founder of Calysto Communications. "With our understanding of technical topics such as CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. and MEMS technology and our focus on the communications market, Calysto's Semiconductor Practice is ideally positioned to assist these companies in creating and delivering the right message to the communications media." The communications industry remains a key market for semiconductors, according to In-Stat/MDR. In a report released this month, the high-tech market research firm notes that the communications industry represents the second largest major segment of the semiconductor market, with a 20.5 percent share in 2002 - a share that In-Stat/MDR expects will increase in future years. "While other PR agencies have Brand, Technology or Corporate Practice Groups, Calysto continues to deliver a higher level of expertise to its clients by focusing solely on providing public relations services to the communications industry," said Jack Newton, lead on Calysto Communications' Semiconductor Practice. About Calysto Atlanta-based Calysto Communications is a public relations firm focused on a single market niche - communications. The agency helps wireless, telecom, VoIP, cable, optical and other communications companies effectively create and deliver their own unique message to their key audiences. Calysto works with start-ups as well as public companies, helping them deploy new technologies, gain leadership positions and influence editorial opinion to positively affect their bottom line. For more information about Calysto Communications, a minority-owned business and a registered member of the Small Business Administration (SBA SBA abbr. Small Business Administration Noun 1. SBA - an independent agency of the United States government that protects the interests of small businesses and ensures that they receive a fair share of government ), please call 404-266-2060 or visit the company's web site at www.calysto.com. --30--LK/
CONTACT: Calysto Communications, Inc., Atlanta
Jack Newton, 404-266-2060
jnewton@calysto.com
KEYWORD: GEORGIA
INDUSTRY KEYWORD: SOFTWARE HARDWARE COMPUTERS/ELECTRONICS
ADVERTISING/MARKETING PRODUCT
SOURCE: Calysto Communications
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