Calysto Communications Hires Marcomm, PR Veteran to Drive Growth, Operational Excellence for Agency.ATLANTA -- Calysto Communications, a public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm focused on the telecommunications, wireless and networking industry, announced today that accomplished communications professional Renee Ford Clark has joined the team as General Manager. "Renee has a strong and diverse marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales background that will prove invaluable as we prepare to launch our business-to-consumer practice at Calysto," said the agency's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Laura Borgstede. "Her extensive experience with corporate and agency public relations will strengthen the agency's ability to develop strategic and aggressive go-to-market plans for existing clients as well as provide direction for new consumer-based opportunities. Having a professional of Renee's caliber to join the Calysto team is an important milestone for the agency." As part of her focus, Clark expects to invest significant time in developing the new business-to-consumer practice in an effort to diversify the agency's client portfolio. With 11 years of senior-level marketing and public relations experience under her belt, she plans to leverage her expertise on behalf of the agency and sees Calysto's expansion of interdisciplinary public relations strategies and tactics as her primary objective. Clark joins Calysto from Matlock Advertising & Public Relations where she served as the Senior Vice President and Managing Director. In that role, she provided leadership to the marketing and public relations account teams and was responsible for focusing her agency on the development of marketing and public relations programs to support clients' critical growth objectives. Under Clark's leadership, Matlock obtained several new accounts, including BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , Dell, Nationwide Insurance and BellSouth. Her work also earned Matlock three ADDY Awards from the American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. and a PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy Silver Anvil anvil Iron block on which metal is placed for shaping, originally by hand with a hammer. The blacksmith's anvil is usually of wrought iron (sometimes of cast iron), with a smooth working surface of hardened steel. award for Excellence in Marketing Communications. Prior to Matlock & Associates, Clark developed marketing programs for The Coca-Cola Company and won five Creative Excellence in Business Advertising Awards (CEBA CEBA Community Economic Betterment Account CEBA Creative Excellence In Business Advertising CEBA Competitive Equality Banking Act of 1987 (US) CEBA Colorado Environmental Business Alliance CEBA Certified Exclusive Buyer Agent ) for the organization. Her creative background also includes several television productions for the Christian Broadcasting Television Network and WSB-TV. Clark is a published writer with articles featured in Collegian magazine, the National Association of Market Developers Journal and the Chronicles newspaper. She holds a bachelor's degree in Communications from the City College of New York “City College” redirects here. For other uses, see City College (disambiguation). CCNY was the first free public institution of higher education in the United States[3] . About Calysto Founded in 1999, Calysto Communications is a full service public relations firm solely on the specialized needs of the telecommunications, networking, and wireless industries. Unlike general technology PR firms, Calysto leverages its deep industry knowledge and intimate relationship with market influencers to deliver Calysto clients unmatched industry mindshare, analyst coverage and media publicity. Calysto works with startups as well as public companies, helping them deploy new technologies, gain leadership positions and influence editorial opinion to positively affect their bottom line. For more information about Calysto Communications, please call 404-266-2060 or visit the company's Web site at www.calysto.com. |
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