Calysto Communications Brings Aboard High-Tech Public Relations and Marketing Veteran Cameron Smith.

ATLANTA -- Calysto Communications, a public relations firm focused on telecommunications, networking, and wireless industries, today announced that enterprise technology and telecom industry public relations and marketing veteran Cameron Smith has joined Calysto's staff as account supervisor.

Cameron brings to Calysto eleven years of agency and corporate experience driving brand-focused public relations campaigns for a diverse range of high-technology companies, including Fortune 100 companies and venture-backed start-ups. At Calysto, Cameron is charged with the overall planning, strategy and execution of his client's PR programs.

Prior to joining Calysto Communications, Cameron was with LNS Communications in Cambridge, Mass. where he provided strategic counsel for communications technology and infrastructure companies. Prior to LNS, Cameron was a public relations consultant to communications technology and software companies, including Guardent (now Verisign), Imprivata, Shareholder.com, and Ecora.

"Cameron has established a strong reputation with the Boston telecom and high tech community as a dedicated and insightful PR counselor," said Laura Borgstede, CEO. "As a member of our senior management team, Cameron adds tremendous strategic value to Calysto. His expertise with enterprise and security technologies broadens the agency's knowledge and PR strength in the communications field."

Cameron began his agency career at Bridgeman Communications of Boston, where he headed up the Texas Instruments Radio Frequency Identification (RFID) team and directed the agency's e-business practice, driving campaigns for leading technology brands including Cabletron, AGFA, and HP. Cameron also worked with Mullen, where, he was instrumental in crafting media relations, guerilla marketing, analyst relations, and other marketing/PR programs for consumer technology companies like Cambridge SoundWorks, S&H Greenpoints.com, and VST Technologies (now Smart Disk.)

About Calysto

Founded in 1999, Calysto Communications is a full service public relations firm focused solely on the specialized needs of the telecommunications, networking, and wireless industries. Unlike general technology PR firms, Calysto leverages its deep industry knowledge and intimate relationships with market influencers to deliver Calysto clients unmatched industry mindshare, analyst coverage and media publicity. Calysto works with start-ups as well as public companies, helping them deploy new technologies, gain leadership positions and influence editorial opinion to positively affect their bottom line. For more information about Calysto Communications, please call 404-266-2060 or visit the company's web site at www.calysto.com.