Calvin Klein cosmetics launches advertising campaign for new fragrance cK be.NEW YORK--(BUSINESS WIRE)--Aug. 14, 1996--Paulanne Mancuso, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942) Calvin Richard Klein, Klein Cosmetics Co. announces the launch of cK be. As the latest addition to the cK fragrance family cK be continues to support the ageless, raceless, genderless and shared statement, but takes it a step further. cK be is a close up look at the individuals within the cK group. The advertising kicks off with an impactful teaser teaser an animal used to sexually tease but not to impregnate the members of the opposite sex. Usually males and they may be surgically prepared to ensure that they cannot mate or are not fertile. campaign of "be" statements that will run in outdoor markets on bus shelters, bus sides, billboards and wild posters. The teasers will be replaced images as the product launches across the country. The cK be advertising, shot by Richard Avedon Richard Avedon (May 15, 1923 – October 1, 2004) was an American photographer. Avedon was able to take his early success in fashion photography and expand it into the realm of fine art. Photography career Avedon was born in New York City to a Jewish-Russian family. , promotes the power of the individual through detailed portraits of real people and of model Kate Moss. The print advertising will be tagged with the "be" statements that appeared during the teaser campaign. Ad images will first appear in the outdoor market on bus shelters, bus sides and billboards on Aug. 19th. Innovative outdoor advertising, such as illuminations and hydro-illuminations (images projected on to a thin mist wall of water -- a first for the fragrance industry) will also be running in select markets starting September 7th. In addition, Calvin Klein Cosmetics will fly the world's largest air banner over beaches in major markets during Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894. weekend. National consumer magazines will also be running spectacular 2, 4, 8 and 12 page scented units as well as spreads and back covers in September books. The publication mix for the launch includes beauty/fashion, lifestyle, entertainment and alternative magazines. The cutting edge images, also shot by Avedon, come to life on network television starting September 16th. The ads will debut during season premieres of major shows, suchs as Friends, Suddenly Susan Suddenly Susan is an American sitcom that was broadcast on NBC from 1996 to 2000. Suddenly Susan's headlining star was Brooke Shields, who got the show after a guest appearance on Friends in the episode "The One After the Superbowl". , Melrose Place  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. and The X-Files. As another first in the fragrance industry, CKCC has partnered with Ticketmaster running images on 8.5 million tickebacks, scented ticket envelopes and scented inserts. This program will run for all Ticketmaster events during September and October. CONTACT: Calvin Klein Cosmetics Jan Sharkansky Global Communications 212/326-6856 |
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