Printer Friendly
The Free Library
14,588,001 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Calvin Klein Underwear Celebrates 25th Anniversary.


World's First Designer Underwear Brand Turns 25

Milestone Marked in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 with Press Conference and VIP Event

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942)
Calvin Richard Klein, Klein
, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Phillips-Van Heusen Corporation [NYSE NYSE

See: New York Stock Exchange
: PVH PVH Poudre Valley Hospital (Fort Collins, CO, USA)
PVH Phillips Van Heusen Corporation
PVH Pulmonary Venous Hypertension
PVH Pinocchio Village Haus (Walt Disney World)
PVH Peri-Ventricular Hemorrhage
], and Calvin Klein Underwear, a division of The Warnaco Group The Warnaco Group, Inc. is an American fashion corporation. It is based out of New York City. The company had annual revenues in 2004 of over $1.4 billion USD. The company owns several brands, such as: Warner's, Olga, Lejaby, Rasurel, part of Calvin Klein, Catalina, Speedo, and  Inc. [Nasdaq: WRNC WRNC Wexford Ridge Neighborhood Center (Wisconsin) ], today announced two events to mark the 25th anniversary of the introduction of Calvin Klein Underwear.

In honor of this milestone anniversary, as well as the global launch of Calvin Klein Steel, the latest product offering for men and women, Calvin Klein Underwear held a press conference this morning and will celebrate tonight in New York with a large-scale event hosted by two award-winning actors - Djimon Hounsou Djimon Gaston Hounsou (born April 24, 1964) is an Academy Award-nominated Beninoise actor, dancer and fashion model. Biography
Early life
Hounsou (pronounced /
 and Hilary Swank - within a unique custom-designed space at Calvin Klein, Inc.'s headquarters. Hounsou is currently featured in the Fall 2007 Calvin Klein Underwear campaign and Swank was featured in the brand's Fall 2004 campaign.

The invitation-only event is planned to attract hundreds of guests including fashion editors, celebrities, VIPs, models, and other notable New Yorkers. Additionally, Hounsou and Swank will be joined by several of the well-known former Calvin Klein Underwear models - including Tom Hintnaus, Joel West Joel West (born April 6, 1975) is an American actor and model. Biography
Early life
West was born in Indianola, Iowa to Rob West and Jan Gipple. He graduated from Indianola High school and went to Buena Vista College in Storm Lake, Iowa.
, Michael Bergin Michael John Bergin, (born March 18, 1969 in Waterbury, Connecticut), is considered to have been one of the first males to have achieved supermodel status, previously reserved for women such as Cindy Crawford, Naomi Campbell, and Iman. , Antonio Sabato, Jr., and Jessica Miller Jessica Miller (born March 1, 1981 in Westerville, Ohio, U.S.) is a pair skater who currently represents Canada in international competition. She competes with Ian Moram. They teamed up in 2002. Miller previously competed for the United States with Jeffrey Weiss and Kevin Garrett.  - who will join others on the red carpet this evening.

Founded in 1982, Calvin Klein Underwear is credited with being the first designer underwear brand. Twenty-five years after its introduction, Calvin Klein Underwear continues to be one of the best-selling men's and women's designer underwear brands worldwide.

Today, Calvin Klein Underwear is sold around the world in more than 400 direct-to-consumer points of distribution and its products are distributed globally on a wholesale basis through better department and specialty stores.

The brand's identifiable logo waistband is recognized around the world and achieved iconic pop-culture status in 1985 when it was featured in the now famous scene in "Back to the Future."

Known for being an industry leader, Calvin Klein Underwear created the now ubiquitous boxer brief silhouette and greatly expanded men's wardrobe choices in underwear, loungewear lounge·wear  
n.
Clothing suitable for relaxing.

Noun 1. loungewear - clothing suitable for relaxation
article of clothing, clothing, habiliment, wearable, vesture, wear - a covering designed to be worn on a person's
, and sleepwear. The brand also brought a sexy, modern, minimalist aesthetic to women's underwear. As the first women's brand to bring men's styling to its product, the women's business has today expanded to include a full range of lingerie styles that offer fashion, fit, and everyday comfort.

Since its inception, Calvin Klein Underwear has been recognized worldwide for its innovative product, sexy style, packaging and ground-breaking advertising. To this day, the image of the Calvin Klein Underwear brand remains true to the original concept that designer Calvin Klein initially conceived. As he recalled at the time of the brand's 15th anniversary in 1997, "We turned the idea of underwear on its head, gave a utilitarian product a designer sensibility. We paid attention to details, re-shaped and re-fit the basics, focused on comfort, quality and construction. We made underwear sexy, something fun for everyone to enjoy."

To create the brands iconic advertising campaigns the company works with some of the world's most renowned fashion photographers including Bruce Weber, Peter Lindbergh, Patrick Demarchelier, Herb Ritts, Steven Meisel, Mario Sorrenti, Kelly Klein, Mario Testino, Inez van Lamsweerde Inez van Lamsweerde (b. September 25, 1963 in Amsterdam, Netherlands) is a Dutch fashion photographer known for her subversive approach to fashion and art photography. She recently won second prize in the portraits singles category of the World Press Photo contest for a photograph  & Vinoodh Matadin, Steven Klein, David Sims, Wayne Maser, Tiziano Magni and Terry Richardson.

From the brand's first campaign featuring U.S. Olympic pole vaulter Tom Hintnaus, shot in Greece by legendary photographer Bruce Weber (1982), to the iconic images of Kate Moss and Mark Wahlberg photographed by Herb Ritts (1992), the brand has become known for featuring some of the most provocative men and women in attention-getting advertising campaigns and packaging. Other memorable campaigns featured models Christy Turlington, Natalia Vodianova, Jessica Miller, Cindy Crawford, Elaine Irwin, Karen Mulder, Carey Lowell, Joel West, Michael Bergin, and Travis Fimmel; actors Hilary Swank and Antonio Sabato, Jr.; and international soccer star Freddie Ljungberg.

As previously announced, Academy Award[R]-nominated actor Djimon Hounsou is now featured in the Fall 2007 Calvin Klein Underwear advertising campaign in support of the launch of the new Calvin Klein Steel line. The campaign, shot by Peter Lindbergh, broke in September 2007 issues of magazines, as well as prominent outdoor sites around the world.

"This is a very significant milestone for Calvin Klein Underwear and Calvin Klein, Inc. Calvin Klein Underwear is such an important element of what we stand for as a brand and the impressive longevity speaks to the strength of the brand as well as the talent of the individuals associated with it, both past and present," said Tom Murry, President & Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, Calvin Klein, Inc.

"In our 25th year we are stronger and more optimistic than ever as we continue to provide our retail partners and consumers with relevant and provocative vehicles that explore new possibilities in product, packaging, and communication for the Calvin Klein Underwear brand and the category worldwide," said Bob Mazzoli, Chief Creative Officer, Calvin Klein Underwear.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection Calvin Klein Collection is the brand name for the costly high-end designer menswear and womenswear lines from fashion house Calvin Klein.

Designer apparel, dresses, coats, dress shirts, eyewear, footwear and leather goods are sold under this 'black label' line, which
, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits and fragrances, as well as products for the home.

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG BCBG Bon Chic Bon Genre  Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, and Perry Ellis Portfolio.

The Warnaco Group, Inc., headquartered in New York, is a leading apparel company engaged in the business of designing, marketing and selling intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear and accessories under such owned and licensed brands as Warner's[R], Olga[R], Lejaby[R], Body Nancy Ganz[R], Speedo An earlier scalable font technology from Bitstream Inc., Cambridge, MA (www.bitstream.com). Speedo fonts used the .SPD extension. See FaceLift. [R], Anne Cole[R], Cole of California[R] and Catalina[R] as well as Chaps[R] sportswear and denim, Nautica[R] swimwear, Michael Kors[R] swimwear, Ocean Pacific[R] swimwear, and Calvin Klein[R] men's, women's and children's underwear, men's and women's bridge apparel and accessories, men's and women's jeans and jeans accessories, junior women's and children's jeans, and men's and women's swimwear.

IMAGES AVAILABLE: www.patrickmcmullan.com / (c) 2007 Patrick McMullan
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Sep 5, 2007
Words:1123
Previous Article:AEI Reaches Agreement with PDVSA to Sell Its Ownership in Vengas and Explore Opportunities for Joint Development of Energy Infrastructure in Latin...
Next Article:Endurance Specialty Holdings Ltd to Open US Healthcare Practice.



Related Articles
What the heart was made for: the theological legacy of John S. Dunne.(Columnists)
SUMMER BREEZE ANNUAL WEEKEND OF EASY FUN IS A SOCAL LABOR OF LOVE.(LA.COM)
Foundation treasurer's report.(2007 annual report)
Kudos: VIEW Design Inc. of Eugene received two Awards of Distinction in the 2007 Communicator Awards Competition. An award in the category of...
THERE'S SOMETHING ROTTEN IN TODAY'S MUSIC, SAYS EX-PISTOL.(LA.COM)
Appreciated John Wayne.(LETTERS TO THE EDITOR)(Letter to the editor)
Following the stories of Maori nurses.(LETTERS)(Letter to the editor)
Otago nurses celebrate 100 years.(NEWS AND EVENTS)
NZNO to determine strategic goals at conference.(NEWS AND EVENTS)(Conference news)
Performance Chips Help Freeway Driving

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles