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Calvin Klein Launches Spring 1999 Advertising Campaign.


NEW YORK--(BUSINESS WIRE)--Jan. 5, 1999--

Eva Herzigova and Kelly Rippy are the newest faces of Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942)
Calvin Richard Klein, Klein
 

Calvin Klein today unveiled his Spring 1999 advertising campaign, portraying a new sensuality and individualism. A reinvented Eva Herzigova and newcomer Kelly Rippy join Contradiction Man Justin Chambers Justin Chambers (born July 11, 1970) is an American actor and former Calvin Klein male fashion model. As of 2007, he is starring in the ABC drama series Grey's Anatomy as Dr. Alex Karev.  and Kate Moss as the faces of the Calvin Klein Collection Calvin Klein Collection is the brand name for the costly high-end designer menswear and womenswear lines from fashion house Calvin Klein.

Designer apparel, dresses, coats, dress shirts, eyewear, footwear and leather goods are sold under this 'black label' line, which
, cK Calvin Klein and cK Calvin Klein Jeans in imagery photographed by Mario Testino Mario Testino (born 1954) is a London-based fashion photographer.

Mario Testino was born in Lima, Peru to an upper middle class family which consisted of his Italian Peruvian father and an Irish Peruvian mother.
.

"There's a real change in the clothes for spring, so the campaigns aren't what you'd expect," said Calvin Klein. "Spring is about sensuality as the new way of being sexy. It used to be about what you took off, but these clothes have a sensuality that's about how you put them on -- and how you choose to wear them."

The spring advertising imagery underscores the philosophy of Calvin Klein design: comfort, reality, discreet luxury and natural sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
. For a woman, the clothes reflect the many facets of life -- from strong and serious to soft, sensual and alluring. Menswear is a modern balance of fine tailoring against relaxed shape -- sometimes even in the manner of sweatshirts, track suits or warm-up gear.

The three campaigns -- for Calvin Klein Collection, cK Calvin Klein, and cK Calvin Klein Jeans -- retain distinctly individual approaches. At the Collection level, Kate, Justin and Colin Branca are shown in open spaces against soft backgrounds -- pure, clean settings that share the elegant simplicity and strong color of the clothes. For cK Calvin Klein, Eva and Kelly explore a futuristic space, again pure and serene, emphasizing the linear approach of cK's forward design. The beach -- at night -- is the backdrop for cK Calvin Klein Jeans, connecting the edge and reality of Calvin Klein's jeans to the raw energy of a night out under the stars.

The spring advertising will appear in print and on outdoor billboards in 26 nations worldwide, premiering with the February issue of Vanity Fair, which is due on newsstands January 10 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Also, an eight-page insert will appear in the February 14 New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times Magazine to kick off women's fashion week. Other key placements in the U.S. include Elle, Harper's Bazaar Harper’s Bazaar

leading fashion magazine. [Am. Culture: Misc.]

See : Fashion
, Vogue, W, Details, GQ, Sports Illustrated, Entertainment Weekly, Interview, Spin, In Style and Cosmopolitan -- some with eight-page accordion inserts or pull-out poster-size imagery. Billboards include high-profile locations in New York, Los Angeles, San Francisco, Chicago and Miami.

Internationally, advertising will appear in Europe -- Belgium, France, Germany, Italy, the Netherlands, Portugal, Russia, Switzerland, Spain, Turkey and the United Kingdom in Europe; the Middle East -- Israel, Kuwait, Lebanon, Saudi Arabia and the United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman.  in the Middle East; and, Asia/Pacific -- Australia, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan and Thailand. Multi-page inserts or fold-out posters will appear in Italy's Rock Star, FHM FHM For Him Magazine
FHM Fachhochschule München (Munich University of Applied Sciences, Germany)
FHM Forest Health Monitoring
FHM Familial Hemiplegic Migraine
FHM Funeral Home Marker (genealogy) 
 in the U.K., Marie Claire in France, Max in Italy and Germany, and Downtown in Spain. Also a ten-page insert is planned for Japan's Cut and a mega-billboard will appear in London's Leicester Square.

Calvin Klein, Inc. is one of the leading fashion and design companies in the world and a globally recognized brand name. The company's product lines include the Calvin Klein Collection, cK Calvin Klein and cK Calvin Klein Jeans. Products designed under these lifestyles include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, coats, and fragrance, as well as products for the home.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 5, 1999
Words:564
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