Calvin Klein Launches Newest Characters in cK one Advertising Campaign; Next Advertising Wave Includes Personal Ads and Interactive MTV Online Feature.

NEW YORK--(BUSINESS WIRE)--May 10, 1999--

Calvin Klein Cosmetics Company today announced the introduction of three new characters in the global advertising for its cK one fragrance.

The campaign features a diverse cast whose lives are intertwined in an ongoing storyline that unfolds through a mix of television, print and outdoor imagery, and e-mail.

Danny (e-mail: [e-mail]), a 17-year old high school senior, is the first new character to debut this year, with full television rollout in May. Ian, a 20-something director's assistant, will debut on television in June, with his best friend, Kristy, following in July. The new additions will become involved with the first three cK one characters - Tia ([e-mail]), Robert ([e-mail]) and Anna ([e-mail]).

The next wave of advertising introduces characters through two new advertising media: on the pages of personal sections and in an interactive MTV online feature. This May, ads featuring Tia, a single film producer in her 20's, will appear in the personals, with a regional focus starting with New York Magazine and Time Out NY. In addition, starting May 11, consumers who visit the MTV web site (www.mtv.com) will get a direct link to the cK one storyline and characters Tia, Robert, Anna and Danny.

Each cK one advertising portrait includes an e-mail address that consumers contact to learn more about the life of that character. Consumers who send an initial e-mail establish a direct link to the cK one storyline, as characters reveal themselves through stream of consciousness excerpts, confessions, random thoughts of the day - all reflecting the intimacy and complexity of how people relate in the world today.

The campaign is an example of modern storytelling - plots are nonlinear and constantly evolving, telling concurrent stories that intersect and overlap. As the cK one cast expands, plots collide and lives become intertwined. Events are recounted through e-mail and broadcast spots from various viewpoints, enabling the audience to hear all sides of situations in the drama.

cK one - the world's first shared scent, created and introduced by Calvin Klein Cosmetics in 1994 - quickly became the world's top-selling fragrance.

Calvin Klein Cosmetics Company, the New York based manufacturer of Calvin Klein fragrances, including OBSESSION(R), OBSESSION(R) for men, ETERNITY(R), ETERNITY(R) for men, ESCAPE(R), ESCAPE(R) for men, cK one(R), cK be(R), CONTRADICTION(R) and CONTRADICTION(R) for men, is a unit of Unilever, the world's second largest consumer products company.

Calvin Klein Inc. is one of the leading fashion and design companies in the world and a globally recognized brand name. The company's product lines include the Calvin Klein Collection, cK Calvin Klein and cK Calvin Klein Jeans. Products designed under these lifestyles include apparel, accessories, watches, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, coats, and fragrance, as well as products for the home.