Calvin Klein Launches New cK one Advertising Campaign; New Cast of cK one Characters Goes Online.

NEW YORK--(BUSINESS WIRE)--Nov. 18, 1998--Calvin Klein Cosmetics Company today announced the worldwide launch of a new advertising campaign for its cK one(R) fragrance. The advertising debuts in mid-November and includes a global e-mail component.

Developed by Wieden & Kennedy/NY in collaboration with Calvin Klein's in-house agency CRK Advertising, the campaign features a new cast and introduces an innovative interactive element: personal e-mail addresses for each character depicted in the advertising. By sending a message to the addresses, consumers can begin personally interacting with the characters, forming connections to the campaign and its cast.

"The next cK one generation has different values and communicates in a very modern way," says Calvin Klein. "What you have is a new kind of intimacy that's really a paradox -- people all over the world are more in touch than ever, but they're doing it one-to-one on e-mail and the Internet. When we take this new campaign to e-mail, it makes it very personal. People are sharing more and they want to know more."

The three characters introduced through advertising in 1998 -- Tia, Robert and Anna -- can be reached by e-mailing [e-mail], [e-mail] and [e-mail]. The addresses will be featured in print images shot by Richard Burbridge and in television spots directed by Mark Romanek. More characters will be revealed in 1999.

The campaign's e-mail component has a simultaneous worldwide availability, with print and broadcast advertising support in the United States, Canada, Mexico, Argentina, Venezuela, Peru, Uruguay, Italy, France, the United Kingdom, Germany, Saudi Arabia, Japan, Singapore, Taiwan and Australia.

Fifteen and thirty-second television spots will debut in mid-November on spot television in 30 U.S. markets and on network cable including MTV in December. Radio spots will air in November in more than 20 U.S. markets.

Print will debut in December entertainment/lifestyle magazines such as Entertainment Weekly, with a regional focus including New York Times, L.A. Times and Chicago Tribune magazines. Outdoor advertising will include billboards and bus shelters in top U.S. markets including New York, Los Angeles and Chicago.

cK one -- the world's first shared scent, created and introduced by Calvin Klein Cosmetics in 1994 -- quickly became the world's top-selling fragrance.

Calvin Klein Cosmetics Company, the New York based manufacturer of Calvin Klein fragrances, including OBSESSION(R), OBSESSION(R) for men, ETERNITY(R), ETERNITY(R) for men, ESCAPE(R), ESCAPE(R) for men, cK one(R), cK be(R), CONTRADICTION(R) and CONTRADICTION(R) for men, is a unit of Unilever, the world's second largest consumer products company.

Calvin Klein Inc. is one of the leading fashion and design companies in the world and a globally recognized brand name. The company's product lines include the Calvin Klein Collection, cK Calvin Klein and cK Calvin Klein Jeans. Products designed under these lifestyles include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, coats, and fragrance, as well as products for the home.