Calvin Klein Cosmetics Co. introduces the international launch of cK one(TM) fragrance.NEW YORK--(BUSINESS WIRE)--June 1, 1995--Calvin Klein Cosmetics Co. is preparing for the international launch of cK one fragrance, the company's first shared fragrance, announced Paulanne Mancuso, president and chief executive officer of the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based fragrance manufacturer. September marks the international debut of cK one fragrance, simultaneously launching in 32 countries on five continents: Europe, Asia, Australia, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. (Mexico), and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . cK one fragrance is a light, refreshing, scent, meant to be worn lavishly by both men and women. The fragrance is naturally clean, pure, and contemporary. It celebrates the individual and speaks to a diverse group. American designer Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942) Calvin Richard Klein, Klein says, "cK one fragrance can be shared by couples, by lovers and by friends, and that's really what's modern. It's not about anything that neutralizes you as a man or a woman. It's honest. It's open. It's about being one with yourself and everyone else." Adds Paulanne Mancuso, "the launch of cK one in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada was an unprecedented success. We believe that the concept of a shared fragrance has global appeal and have high expectations for its success in international markets." The advertising campaign, produced by CRK CRK Creek CRK Crank CRK Christian Religious Knowledge CRK Cable Repair Kit CRK Consumer Remote Keyboard (GE/RCA remote control model designation) CRK Clark Field, Luzon Island, Philippines (Airport Code) Advertising, the American designer's in-house agency, includes print, television, outdoor, cinema and radio. Photographed by Steven Meisel in black and white, these "portraits of a generation" uses real people of diverse ethnic backgrounds. The advertising also features members of the young Hollywood set as well as the modeling industry, such as Donovan Leitch Donovan Leitch can refer to the following people:
Calvin Klein Cosmetics Co., the New York based manufacturer of Calvin Klein fragrances, including OBSESSION(R), OBSESSION(R) for men, ETERNITY(R), ETERNITY(R) for men, ESCAPE(R), ESCAPE(R) for men and cK one(TM) is a unit of Unilever United States Inc, the Anglo-Dutch Group's holding company for its businesses in the United States. CONTACT: Michael McCadden 212/759-8888 |
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