Calvin Klein Announces Global Launch of 'ck Calvin Klein Beauty'; New International Cosmetics Line to Complement Core Bridge Apparel & Accessory Offering.

NEW YORK -- Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation (NYSE: PVH), today announced that it has entered into a strategic licensing agreement with Markwins Holding Company Limited ("Markwins") to launch a new line of color cosmetics and skin care products under the newly established brand, ck Calvin Klein Beauty.

ck Calvin Klein Beauty will be positioned to align with the global ck Calvin Klein bridge apparel and accessory lines. The new beauty line will be introduced at retail for Spring 2007 in the United States, Europe, parts of Asia, and duty-free stores world wide, and subsequently rolled-out to other key markets globally. In order to maintain an exclusive distribution, the line is slated to launch in approximately 150 doors at retail in the United States and in approximately 100 doors in Europe and Asia, within the first year. The introduction of skin care products is planned for Spring 2008.

The cutting edge product line will be designed to appeal to a multi-cultural, fashion-forward consumer, and will include a core line of classic signature products that will be the mainstay of the collection. The line will feature over 300 skus, in a full range of shades and textures, with an emphasis on foundations, eye shadows, lipsticks and lip glosses. The line is also planned to include powders, concealers, blushes, bronzers, illuminators, eyeliners, mascaras, eye and brow pencils, lip pencils, nail lacquers, and a collection of makeup brushes. During the launch year and seasonal periods, limited edition premium collections will complement the line. There will also be a special line tailored for the duty-free and travel retail markets.

Packaging and display for the line will be designed by Fabien Baron in conjunction with CRK, Calvin Klein, Inc.'s in-house advertising agency. The appointment of an internationally recognized make-up artist is planned to be announced shortly.

The advertising campaign is scheduled to break in Spring 2007 magazines, to coincide with the product launch. The launch will also be supported with strategic marketing and strong public relations programs, with further details to be announced.

Markwins will maintain a showroom at its headquarters in California and it and its affiliates will also operate separate product display showrooms within key markets in Europe and Asia, as well as New York City, where Markwins or their affiliates have offices.

"We have been anxious to get back into the color cosmetics business and have been evaluating potential partners and opportunities for quite some time. In Markwins, we have found a highly qualified partner with significant experience and incredible resources. Within Markwins' brand universe, ck Calvin Klein Beauty will be positioned as the crown jewel of their cosmetic business, with a dedicated team to support the development of the brand," said Tom Murry, President & Chief Operating Officer of Calvin Klein, Inc.

"Markwins International, a global leader in cosmetic innovation, looks forward to building the ck Calvin Klein Beauty brand into a market leader in the prestige cosmetic retail channel and reinvigorate the make up category. Under the leadership of Jeffrey Ten, President & Global General Manager, we expect to capitalize on Calvin Klein's successful global portfolio of luxury fashion products and fragrances to become one of the leading cosmetic brands in the world," said Eric S. Chen, Chairman & CEO of Markwins International Corp.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Choice Calvin Klein. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, and fragrances, as well as products for the home.

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, Arrow, and G.H. Bass & Co., and its licensed brands Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean Jean, Chaps, and Donald J. Trump Signature.

Markwins International is one of the worlds leading manufacturers and marketers of cosmetic and accessory products. With over twenty years of experience, the company is one of the worlds most vertically integrated cosmetic manufacturers, applying its global resources to maximize both efficiency and effectiveness. The company distributes directly to both the leading prestige and mass retailer chains in over fifty countries. It is one of the top ten make up manufacturers in the United States and is ranked in the top twenty globally. Markwins manufacturers and markets both cosmetics and accessories under its own brands WetNWild, Black Radiance, Tropez, Jonel, The Color Workshop, The Color Institute, and Soho, as well as its licensed brands, Bratz and now ck Calvin Klein Beauty. Markwins International maintains its global corporate headquarters in Los Angeles and affiliate offices in over twenty countries.