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Calvin Klein, Inc. and Selene to Enter Worldwide Licensing Agreement for Women's Collection Apparel.


NEW YORK--(BUSINESS WIRE)--April 14, 1999--

Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942)
Calvin Richard Klein, Klein
, Inc. today announced that it has granted a long-term worldwide license to Selene (Mariella Burani Fashion Group, located in Reggio Emilia, Italy) for Calvin Klein Women's Collection apparel.

Under terms of the long-term agreement, beginning with the Spring/Summer 2000 collection, Selene will assume responsibility for production globally and for sales and distribution in Europe/Middle East and the rest of the world, except the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , where sales and distribution will be handled by Calvin Klein, Inc. Selene will also open a network of freestanding Calvin Klein Collection Calvin Klein Collection is the brand name for the costly high-end designer menswear and womenswear lines from fashion house Calvin Klein.

Designer apparel, dresses, coats, dress shirts, eyewear, footwear and leather goods are sold under this 'black label' line, which
 stores in its primary markets.

Calvin Klein, Inc. will continue to be responsible for design, marketing, advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , administered through its offices in Milan, New York Milan is a town in Dutchess County, New York, United States. The Town of Milan is in the northern part of the county. History
The area that comprises Milan today was the western part of the Little Nine Partners Patent of 1706.
 and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. .

"Selene will be an excellent partner for us," said Gabriella Forte, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, Calvin Klein, Inc. "The Buranis are dedicated, skilled manufacturers. Their meticulous approach to quality and production will enhance our women's collection and they will increase our freestanding store presence at the Collection level worldwide."

Calvin Klein said, "The women's collection sets the tone for everything we do. We have gone through a long and careful process in selecting Selene. We believe this new partnership will significantly strengthen our women's collection business worldwide."

Walter Burani, Chairman of Selene, said, "We are proud to work with Calvin Klein, Inc., one of the pre-eminent names in fashion today. This represents an important step for us in meeting our company objectives of expanding our manufacturing and distribution base. Our company turnover increased 29% in 1998 and will expand another 35%, based on existing product lines, in 1999."

Selene, owned by Mariella Burani Fashion Group, was established in 1960 by present Chairman, Walter Burani. The Company manufactures and distributes Mariella Burani Collection, Gai Mattiolo and Carisma by Valentino. Mariella Burani controls a network of 45 prestige freestanding store worldwide.

Calvin Klein, Inc. is one of the leading fashion and design companies in the world and a globally recognized brand name. The company's product lines include the Calvin Klein Collection, cK Calvin Klein and cK Calvin Klein Jeans. Products designed under these lifestyles include apparel, accessories, shoes, underwear, sleepwear, hosiery hosiery

Knit or woven coverings for the feet and legs, worn inside shoes. In the 8th century BC, Hesiod referred to linings for shoes; the Romans wrapped their feet, ankles, and legs in long strips of leather or woven cloth.
, socks, swimwear, eyewear, watches, coats, and fragrance, as well as products for the home.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 14, 1999
Words:383
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