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Calvin Klein, Inc. Signs Letter of Intent With GFT S.p.A. to Launch Menswear Collection in Europe Beginning Spring 1999.


MILAN--(BUSINESS WIRE)--June 30, 1998--Calvin Klein, Inc. and GFT GFT Global Forex Trading (Global Futures & Forex, Ltd.)
GFT Glasgow Film Theatre (Glasgow, Scotland)
GFT Geographic Full-Time
GFT General Flight Test (pilot licensing) 
, S.p.A., a company within the HdP Group, today announced that they have signed a letter of intent to extend their partnership in menswear mens·wear also men's wear  
n.
Clothing for men.


menswear
Noun

clothing for men

menswear nconfección f de caballero 
 for the Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942)
Calvin Richard Klein, Klein
 label, through a long-term international licensing agreement covering Europe, the Middle East and the Asia/Pacific region (excluding Japan). Working together since 1992, the two companies have built a highly successful menswear business in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and now plan to extend it to other major regions of the world. A launch would begin with Europe in Spring 1999, to be supported by advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  campaigns, including targeted in-store events.

The letter of intent precedes an agreement that will cover a complete lifestyle collection to be designed and sold under the Calvin Klein label, including suits, sport jackets, pants, overcoats, dress shirts and neck wear. Distribution will be highly selective, limited to high-end specialty retailers, department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , and through freestanding Calvin Klein Collection Calvin Klein Collection is the brand name for the costly high-end designer menswear and womenswear lines from fashion house Calvin Klein.

Designer apparel, dresses, coats, dress shirts, eyewear, footwear and leather goods are sold under this 'black label' line, which
 stores.

"We're inspired in our design by sophisticated, modern men living in major international cities," said Calvin Klein. "Increasingly, I find that men are responding to our casually elegant approach, and I'm enthusiastic about the prospects for taking that point of view around the world."

"GFT USA has been an excellent partner for us in menswear, bringing quality in manufacturing and expertise in distribution," said Gabriella Forte, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, Calvin Klein, Inc. "It has always been our intent to expand menswear internationally, and we are pleased to sign the letter of intent as a final step toward expanding our long-term license to Gruppo GFT Europe."

"The prospect for us to expand our relationship with Calvin Klein is an important strategic move in the continuing growth of GFT's business in Europe," said Angelo Barozzi, Chief Executive Officer, Gruppo GFT. "Calvin Klein brings a unique perspective to menswear with his relaxed, American point of view in design. It's an aesthetic that's already in demand worldwide."

Under the letter of intent, Calvin Klein, Inc. plans to license the use of its Calvin Klein trademark to Gruppo GFT Europe, which will be responsible for sales, manufacturing and distribution through its existing networks. Design, advertising and public relations, will be the sole responsibility of Calvin Klein, Inc., administered through its studios and offices in Milan, New York Milan is a town in Dutchess County, New York, United States. The Town of Milan is in the northern part of the county. History
The area that comprises Milan today was the western part of the Little Nine Partners Patent of 1706.
 and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. .

The expanded GFT relationship will complement Calvin Klein, Inc.'s existing international retail and wholesale clothing licenses, including those with Stefanel S.p.A. for cK Calvin Klein apparel in Europe and the Middle East and The Fratini Group for cK Calvin Klein Jeanswear in Europe, the Middle East and Asia.

Calvin Klein, Inc. is one of the leading fashion and design companies in the world today. The company's product lines include three distinct lifestyle categories: the Calvin Klein Collection for women and men, cK Calvin Klein for women and men, and cK Calvin Klein Jeans for women, men and kids. A diverse range of products is designed under these lifestyle categories, including apparel, accessories, shoes, underwear, sleepwear, hosiery hosiery

Knit or woven coverings for the feet and legs, worn inside shoes. In the 8th century BC, Hesiod referred to linings for shoes; the Romans wrapped their feet, ankles, and legs in long strips of leather or woven cloth.
, socks, swimwear, eyewear, watches, coats, and fragrance, as well as products for the home.

Gruppo GFT is wholly owned by HdP and is one of the leading conglomerates operating on a global scale in the apparel industry. GFT S.p.A., from its headquarters in Turin, Italy, conducts its activities through 27 operating companies operating company

A business that engages in transactions with outsiders.
 in 16 countries. The menswear production capability is supported by eight wholly-owned plants in Europe, the United States and China. Gruppo GFT's product portfolio is focused on the middle-to-upper tiers of the market and includes own-brand labels, as well as designer apparel resulting from collaborative agreements with leading international designers.

    CONTACT:  Robert Triefus
               Senior Vice President of Communications, Worldwide
               Calvin Klein, Inc.
               Tel  (1)212 292 9680
               Fax  (1)212 292 7751
                       or
               Noris Morano
               Gruppo GFT
               Communications and Press Office
               Tel  (39)02.76004736
               Fax  (39)02.76004793


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:4EUIT
Date:Jun 30, 1998
Words:654
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