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CalorieKing to Unveil a Healthy School Fundraiser: Rather than Selling Calories, New Internet-Supported Fundraiser Helps Schools Spread a Useful Message about ``Calories In'' and ``Calories Out''.


SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Heeding the call of the California Parent Teacher Association's 2004 Resolution "Healthy Lifestyles for All Children," CalorieKing Wellness Solutions Inc. introduced a healthy new fundraiser concept at the 2005 California PTA PTA or parent-teacher association: see parent education.  convention in Sacramento in April. CalorieKing will unveil the program nationwide as an exhibitor at the National PTA Convention in Columbus, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. , on June 24.

"Rather than sell calories, like candy bars, we hope schools will begin to spread an educational message about calories," said Keith McGuinness, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CalorieKing. "The program allows schools to raise funds while setting a good example for the community that it stands behind a healthy lifestyle, for children as well as adults.

"We believe parents and their neighbors will appreciate discovering that in many cases, three nut clusters have as many calories as a fair-sized cheeseburger. Probably not the thing to have just before bedtime bedtime Sleep disorders The time when one attempts to fall asleep–as distinguished from the time when one gets into bed ," added McGuinness.

CalorieKing will offer schools two programs. A traditional-style fundraiser that allows schools to sell the annual best seller "The Doctor's Pocket Calorie calorie, abbr. cal, unit of heat energy in the metric system. The measurement of heat is called calorimetry. The calorie, or gram calorie, is the quantity of heat required to raise the temperature of 1 gram of pure water 1°C;. , Fat & Carb Counter" and keep 50 percent of the proceeds. The other program has an innovative format. It permits schools to offer the community a free trial of CalorieKing's Diet and Exercise Manager Software via download; a try-it-before-you-buy-it approach.

Schools participating in the software fundraiser add their school to www.calorieking.com/fundraiser. Visitors to the page select the school they choose to support and download the free trial. If they like it, they pay by credit card, and the school receives a check for half. Checks are mailed quarterly.

Unlike traditional school fundraisers, the CalorieKing software fundraiser has no time limit. The school can promote traffic to the download page year-round through mailings, newsletters and even newspaper ads donated do·nate  
v. do·nat·ed, do·nat·ing, do·nates

v.tr.
To present as a gift to a fund or cause; contribute.

v.intr.
To make a contribution to a fund or cause.
 by the local paper.

There is an added benefit. Schools that complete the online registration form at www.ckwellness.com can add the powerful CalorieKing food search engine to their website for free. The search engine provides calorie information for over 40,000 foods and 200 fast food chains. "CalorieKing is serious about helping schools spread a healthy message about calories in and calories out," McGuinness says. "We hope to provide schools with attractive tools that will draw more community members to local school websites. Perhaps a side benefit will be more community support for the local school."

The National PTA Convention will be held June 24 to June 26 in Columbus, Ohio. Seventy-five workshops are offered including: "The Roles Parents Play in Children's Eating Patterns," "Tipping the Scales on Childhood Obesity childhood obesity Public health Overweight in a child, an average BMI of ≥ 85% for age and sex; ≥ 95% for age and sex is very obese. See Body-mass index, Obesity. Cf Adult obesity.  and Bullying Bullying
Chowne, Parson Stoyle

terrorizes parish; kidnaps children. [Br. Lit.: The Maid of Sker, Walsh Modern, 94–95]

Claypole, Noah

bully; becomes thief in Fagin’s gang. [Br. Lit.
," "Creating a `Win-Win' School Nutrition Policy" and "Parent Involvement Policies in Our Schools."

For more information on CalorieKing Wellness Solutions Inc., visit www.ckwellness.com, or email fundraiser@ckwellness.com.

For more information on the PTA, visit www.pta.org.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 20, 2005
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