Callmate Retains OTC Financial Network to Lead Comprehensive Investor Relations Campaign.

Business/Technology Editors

LEEDS, ENGLAND--(BUSINESS WIRE)--Jan. 11, 2000

Callmate Telecom International Inc. (OTC BB:SAFF), one of the fastest growing entrants in the European and Asian telecommunication markets, today announced that it has selected OTC Financial Network, a division of National Financial Communications Corp. of Needham, Massachusetts, to direct its financial communications and shareholder relations campaign.

President and Chief Executive Officer of Callmate Mahmoud Hashmi commented on the decision, "In light of Callmate's recent developments, including the construction of our first direct route to Pakistan and India, and the Company's rapid expansion into Asia, the time was right to team up with an experienced investor relations firm such as National Financial Communications in order to introduce SAFF to investors and wider public."

Callmate Telecom is a cutting-edge international telecommunications company that provides both consumer and business markets with callback, direct-dial, and re-origination services. The Company markets its services through representatives, resellers, and also direct to customers. Callmate is committed to providing its clients with high-quality service at the lowest rates.

Through its wholly-owned subsidiaries, the Company has operations in the United Kingdom, Holland, Germany and Pakistan. Callmate has constructed a direct route to the Indian sub-continent and is developing networks throughout both the Indian and Asian telecommunication markets.

Geoffrey Eiten, president of National Financial Communications, stated, "Callmate's last financial results clearly prove the strength and viability of the Company's operation strategy. The powerful revenue increase and profitability last year gives an indication of an impressive future, which we are excited to communicate to the financial community."

Through its 50.1%-ownership of American MultiCredit, Inc., Callmate also holds exclusive settlement processing rights with regard to Internet credit clearing transactions for both South Bank and Trust Company Ltd. and Multi Credit S.A. In cooperation with these banks, the Company is one of the first offshore financial institutions offering credit card processing to merchants selling products and services over the Internet.

OTC Financial Network, a division of National Financial Communications Corp., is a financial communications and investor relations firm specializing in the representation of micro-cap companies.

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.