Callixa Attracts Top Talent to Establish Market Leadership in Data Integration Services; New Hire to Head Marketing and Alliances Team.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Jan. 22, 2002 Callixa, the leader in robust bi-directional enterprise data integration technology announces the addition of Anna Sidana as the VP of Marketing and Alliances. Sidana comes to Callixa as a seasoned executive with over sixteen years of experience in corporate and product marketing, business development and consulting. She will provide strategic leadership to identify new market opportunities for Callixa and develop partnerships and alliances. As a member of the executive team, she will be responsible for developing and executing a wide variety of strategies to support the aggressive growth of the company. "I am pleased to introduce Anna to our growing Callixa team," said Dina Bitton Bitton is a village and civil parish in South Gloucestershire, England, in the Greater Bristol area. It is in the far south of the district, near the border with Bath and North East Somerset. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Callixa. "With her driving our marketing and alliance activities, Callixa will better leverage our superior information integration solution. We are well positioned to generate a healthy demand for the company's solutions and Anna is the right person to drive these initiatives." Prior to joining Callixa, Anna had notable executive level positions with companies such as eTime Capital, Netscape/America Online, Visa International, Ernst and Young and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) U.K. Anna has significant experience in a variety of industries including financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , high technology and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. . Sidana was instrumental in establishing the global financial services marketing initiatives at Netscape (1) (Netscape Communications Corporation, Mountain View, CA, www.netscape.com) Part of America Online (AOL), Netscape specializes in Web software, including the Netscape Web browser. . While with Netscape/AOL, she successfully partnered with industry leaders such as Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. to develop a leading financial services customer base. "Callixa is enjoying impressive momentum as our customers look to proactively address enterprise-level data integration applications for today's dynamic business needs," said Sidana. "We are addressing a known industry problem with a truly unique solution and the time is ripe to utilize aggressive channel strategies. Our ability to provide high performance, bi-directional enterprise data integration support across disparate technologies stands us apart in the marketplace and positions us for success." About Callixa Callixa, the leader in Enterprise Information Integration, helps overcome the critical challenge of data access and integration in enterprises running multiple, disparate databases. Callixa unifies and delivers information, on-demand On-Demand refers to a service or feature which addresses the user's need for instant gratification and immediacy of use. In most cases the value proposition for an on-demand service is wrapped up in the fact that the user or consumer of the service avoids a significant up-front , for the entire enterprise. Callixa provides the first enterprise platform capable of creating a standard and virtual access layer for writing and reading data to and from all data sources of an enterprise. Callixa's solutions and services allow companies to rapidly build business applications without the time and expense of developing and maintaining customized data integration access for each application. For more information about Callixa and the Integration Server, visit www.callixa.com. |
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