Callisto meets 'acid test' for products success.The best-laid plans from marketing and communications to sales and distribution will unravel eventually if a product fails to deliver on its promise to the marketplace. Syngenta launched Callisto[TM] under an internal slogan of "Under Promise and Over Deliver." The marketplace responded enthusiastically. Callisto moved to the market leader position in its herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. category in its first full year of grower use. Product adoption continues to escalate es·ca·late v. es·ca·lat·ed, es·ca·lat·ing, es·ca·lates v.tr. To increase, enlarge, or intensify: escalated the hostilities in the Persian Gulf. v.intr. . The following observations volunteered by customers across the Corn Belt Corn Belt, major agricultural region of the U.S. Midwest where corn acreage once exceeded that of any other crop. It is now commonly called the Feed Grains and Livestock Belt. provide further insight into what it takes to capture market share in a segment occupied by more than 75 competitive brands: "Callisto offers growers outstanding crop safety, long-lasting residual control and a broad-spectrum, broadleaf broad·leaf adj. Broad-leaved. Adj. 1. broadleaf - having relatively broad rather than needlelike or scalelike leaves broad-leafed, broad-leaved weed control Weed control is the botanical component of pest control, stopping weeds from reaching a mature stage of growth when they could be harmful to domesticated plants and livestock by physical and chemical methods. . To me, Callisto is the luxury car of broadleaf weed control; it is dependable and works real well on hard-to-control weeds such as kochia, waterhemp and lambsquarters." --Ryan Hageman, Lake Presten Cooperative, Lake Preston Lake Preston is a lake located adjacent to and northeast of the city of Lake Preston, South Dakota. The lake is near and directly north of Lake Whitewood. See also
"Crop safety was a deciding factor in my use of Callisto. Other products make the corn brittle, and some have unseen damage that takes out yield. Callisto is safer to my corn--I don't have to worry about yield damage." --Mike Kamler, Shickley, Neb. "Callisto works. It has proven crop safety and a nice, simple rate that's easy to figure, not to mention great weed control." --Dave Pagels, Lima Elevator, Howe, Ind. "I have a real big problem on my farm with waterhemp, so I tried Callisto this year for the first time. It was a long time between planting and the time we sprayed because of the cold, wet conditions, so the waterhemp got a really good start. Callisto did a great job. I plan to use all Callisto next year." --Rudy Kopecky, Lohrville, Iowa Lohrville is a city in Calhoun County, Iowa, United States. The population was 431 at the 2000 census. Geography Lohrville is located at (42.268573, -94.547824)GR1. "Callisto provides excellent crop safety even in cool, wet weather and has an excellent spectrum of weeds controlled. Callisto held my fields weed-free to canopy last year, and sales for this year have tripled." --Dennis Weber, New Vision Cooperative, Worthington, Minn. |
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