Calling All Parents: Cricket Is Making it Even Easier this Year to Reach Santa with Text Messages Directly to the North Pole; Cricket Customers Can Now Text Message Their Christmas Wishes To The Jolly Man in Red at SANTA.

Cricket Communications:

WHAT:          In a recent statement, Santa Claus has recommended that
               all the boys and girls throughout the country stop
               addressing envelops to his workshop and start text
               messaging him directly. "It's a numbers game," Kris
               Kringle says. "With less than a week to go before
               Christmas, we simply can't read all the letters in time
               to make sure the right gifts arrive under the right
               trees." Given the deadline, Old Saint Nick's IT team
               has confirmed that text messaging is the most efficient
               and effective way to reach Santa. So put aside the pens
               and paper because Cricket is bringing "Dear Santa"
               Christmas wishes to the 21st century with a text
               messaging capability straight to the North Pole. With
               Christmas just six days away, Cricket is making it easy
               on kids and parents so they don't have to worry about
               making sure that Santa has the 411 on what they want to
               find in their Christmas stocking on the morning of
               December 25th.

HOW:           Cricket customers can simply send a text message to Old
               Saint Nick at SANTA (72682), and their wishes will be
               sent directly to the man at the North Pole. Each email
               will receive a reply that states: "Your message has
               been received. Happy Holidays! Santa"

WHEN:          Now through December 24th.

WHERE:         From Cricket markets across the country to the North
               Pole.

WHY:           Why not? It's Christmastime and this is 2005!

INTERVIEW
OPPORTUNITIES: For more information, or to speak with a Cricket
               executive regarding this light-hearted text messaging
               campaign, please contact Jessica Levy at 714.292.2990
               or via email at [e-mail].

WHO:           Cricket is a simple, affordable mobile phone service
               offering customers flat-rate, unlimited service over a
               high-quality, all-digital wireless network. Designed
               for customers under-served by traditional
               communications companies, Cricket is the pioneer of
               unlimited minutes with no long-term commitments or
               credit checks required. Cricket offers customers access
               to a variety of the latest handsets and feature-rich
               mobile applications such as unlimited text, instant and
               picture messaging, popular games, ringtones and
               wallpapers. For more information on Cricket visit
               www.mycricket.com.